Eat Smart Consumer Insights

Who buys Eat Smart?

A Eat Smart consumer is generally very high income, Asian, and senior age. Eat Smart consumers are more likely to purchase Eat Smart during larger pantry stocking trips. Brands such as Taylor Farms, Generic Pma, and Del Monte also tend to be purchased in the same trip. See sample consumer insights data below.

Eat Smart Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.98
% of Basket $ (median)
4.0%
Total Basket $ (median)
$100.62

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Eat Smart Consumer Demographics

demographic
index
Female
100
Male
100
<24
77
25-34
91
35-44
97
45-54
114
55-64
115
65+
115
African American
98
Asian
125
Caucasian
96
Hispanic
106
demographic
index
Has Kids
99
No Kids
103
- $20k
76
$20k-40k
80
$40k-60k
88
$60k-80k
104
$80k-100k
111
$100k-125k
122
$125k +
123
No College
86
College
99
Adv. Degree
123

Understand Eat Smart Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Eat Smart Basket Affinity & Size

brand
basket affinity
Taylor Farms 43.7x
Generic Pma 15.2x
Del Monte 10.7x
TURKEY KNOB 8.9x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
60
Fill Up (11-20 Items)
212
Pantry Stocking (21+ Items)
327

Where is Eat Smart Purchased?

channels
index
Club
579
Drug
2
Food
104
Mass
10
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.9x
Almond Breeze 1.5x
Sabra 1.5x
Sparkling Ice 1.5x

How Did They Pay?

method
index
Cash
123
Credit
93
Debit
98
Food Stamps
92

When is Eat Smart Purchased?

day of week
Sun
18.6%
Mon
13.8%
Tue
12.2%
Wed
11.6%
Thu
10.8%
Fri
14.8%
Sat
18.2%
time of day
Morning
14.7%
Noon
18.8%
Afternoon
38.9%
Evening
25.1%
Late
2.5%

About Our Eat Smart Consumer Insights

How do we know who buys Eat Smart? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Eat Smart consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.