Eating Right Consumer Insights

Who buys Eating Right?

A Eating Right consumer is generally very high income, Asian, and adolescent age. Eating Right consumers are more likely to purchase Eating Right during larger pantry stocking trips. Brands such as Fresh Express, Lean Cuisine, and Weight Watchers Smart Ones also tend to be purchased in the same trip. See sample consumer insights data below.

Eating Right Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.95
% of Basket $ (median)
8.5%
Total Basket $ (median)
$46.30

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Eating Right Consumer Demographics

demographic
index
Female
98
Male
119
<24
133
25-34
102
35-44
92
45-54
107
55-64
98
65+
113
African American
32
Asian
145
Caucasian
94
Hispanic
119
demographic
index
Has Kids
89
No Kids
124
- $20k
88
$20k-40k
81
$40k-60k
99
$60k-80k
87
$80k-100k
89
$100k-125k
130
$125k +
140
No College
70
College
107
Adv. Degree
100

Understand Eating Right Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Eating Right Basket Affinity & Size

brand
basket affinity
Fresh Express 12.4x
Lean Cuisine 9.7x
Weight Watchers Smart Ones 8.6x
Dannon Oikos 7.4x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
60
Fill Up (11-20 Items)
169
Pantry Stocking (21+ Items)
372

Where is Eating Right Purchased?

channels
index
Drug
0
Food
296
Gas & Convenience
2
Mass
0
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.2x
Skippy 1.8x
Horizon Organic 1.7x
Taylor Farms 1.6x

How Did They Pay?

method
index
Cash
67
Credit
60
Debit
156
Food Stamps
54

When is Eating Right Purchased?

day of week
Sun
20.8%
Mon
15.9%
Tue
12.0%
Wed
11.5%
Thu
10.4%
Fri
14.2%
Sat
15.1%
time of day
Morning
15.1%
Noon
15.1%
Afternoon
35.4%
Evening
28.3%
Late
6.0%

Get More Eating Right Data

Contact us for the latest Eating Right consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Eating Right consumers switch to?

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Why do consumers stop buying Eating Right products?

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Which retailers do Eating Right shoppers prefer to shop at?

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What motivates consumers to try Eating Right products?

Research the Eating Right Target Market

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Who actually buys Eating Right? Do these consumers match the intended target market of Eating Right?

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What motivates the target market to buy Eating Right?

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What other target market should Eating Right look at?

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Which other brands have a similar target market?

About Our Eating Right Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.