Eating Right Consumer Insights

Who buys Eating Right?

A Eating Right consumer is generally very high income, Asian, and adolescent age. Eating Right consumers are more likely to purchase Eating Right during larger pantry stocking trips. Brands such as Fresh Express, Lean Cuisine, and Weight Watchers Smart Ones also tend to be purchased in the same trip. See sample consumer insights data below.

Eating Right Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.95
% of Basket $ (median)
8.5%
Total Basket $ (median)
$46.30

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Eating Right Consumer Demographics

demographic
index
Female
98
Male
119
<24
133
25-34
102
35-44
92
45-54
107
55-64
98
65+
113
African American
32
Asian
145
Caucasian
94
Hispanic
119
demographic
index
Has Kids
89
No Kids
124
- $20k
88
$20k-40k
81
$40k-60k
99
$60k-80k
87
$80k-100k
89
$100k-125k
130
$125k +
140
No College
70
College
107
Adv. Degree
100

Understand Eating Right Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Eating Right Basket Affinity & Size

brand
basket affinity
Fresh Express 12.4x
Lean Cuisine 9.7x
Weight Watchers Smart Ones 8.6x
Dannon Oikos 7.4x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
60
Fill Up (11-20 Items)
169
Pantry Stocking (21+ Items)
372

Where is Eating Right Purchased?

channels
index
Drug
0
Food
296
Gas & Convenience
2
Mass
0
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.2x
Skippy 1.8x
Horizon Organic 1.7x
Taylor Farms 1.6x

How Did They Pay?

method
index
Cash
67
Credit
60
Debit
156
Food Stamps
54

When is Eating Right Purchased?

day of week
Sun
20.8%
Mon
15.9%
Tue
12.0%
Wed
11.5%
Thu
10.4%
Fri
14.2%
Sat
15.1%
time of day
Morning
15.1%
Noon
15.1%
Afternoon
35.4%
Evening
28.3%
Late
6.0%

About Our Eating Right Consumer Insights

How do we know who buys Eating Right? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Eating Right consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.