Eating Right Consumer Insights

Who buys Eating Right?

A Eating Right consumer is generally very high income, Asian, and adolescent age. Eating Right consumers are more likely to purchase Eating Right during larger pantry stocking trips. Brands such as Fresh Express, Lean Cuisine, and Weight Watchers Smart Ones also tend to be purchased in the same trip. Sample consumer insights data below.

Eating Right Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.95
% of Basket $ (median)
8.5%
Total Basket $ (median)
$46.30

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Eating Right Consumer Demographics

demographic
index
Female
98
Male
119
<24
133
25-34
102
35-44
92
45-54
107
55-64
98
65+
113
African American
32
Asian
145
Caucasian
94
Hispanic
119
demographic
index
Has Kids
89
No Kids
124
- $20k
88
$20k-40k
81
$40k-60k
99
$60k-80k
87
$80k-100k
89
$100k-125k
130
$125k +
140
No College
70
College
107
Adv. Degree
100

Understand Eating Right Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Eating Right Basket Affinity & Size

brand
basket affinity
Fresh Express 12.4x
Lean Cuisine 9.7x
Weight Watchers Smart Ones 8.6x
Dannon Oikos 7.4x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
60
Fill Up (11-20 Items)
169
Pantry Stocking (21+ Items)
372

Where is Eating Right Purchased?

channels
index
Drug
0
Food
296
Gas & Convenience
2
Mass
0
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.2x
Skippy 1.8x
Horizon Organic 1.7x
Taylor Farms 1.6x

How Did They Pay?

method
index
Cash
67
Credit
60
Debit
156
Food Stamps
54

When is Eating Right Purchased?

day of week
Sun
20.8%
Mon
15.9%
Tue
12.0%
Wed
11.5%
Thu
10.4%
Fri
14.2%
Sat
15.1%
time of day
Morning
15.1%
Noon
15.1%
Afternoon
35.4%
Evening
28.3%
Late
6.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Eating Right consumers purchase?

check mark

Why do Eating Right consumers try new brands?

check mark

Where do Eating Right consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Eating Right Target Market

Arrow and target

Who actually buys Eating Right? Do these consumers match the intended target market of Eating Right?

Thought bubble

What motivates the target market to purchase Eating Right?

magnifying glass

What other target market should Eating Right look at?

venn diagram

Which other brands have a similar target market?

About Our Eating Right Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.