Eatsmart Consumer Insights

Who buys Eatsmart? Eatsmart consumers are generally higher income, African American, and senior age. Eatsmart consumers are more likely to purchase Eatsmart during larger pantry stocking trips. Brands such as Boars Head, Sabra, and Arnold also tend to be purchased in the same trip. Sample consumer insights data below.

Eatsmart Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.50
% of Basket $ (median)
4.5%
Total Basket $ (median)
$55.10

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Eatsmart Consumer Demographics

demographic
index
Female
100
Male
97
<24
72
25-34
79
35-44
91
45-54
122
55-64
136
65+
199
African American
116
Asian
55
Caucasian
105
Hispanic
108
demographic
index
Has Kids
87
No Kids
129
- $20k
56
$20k-40k
76
$40k-60k
88
$60k-80k
105
$80k-100k
114
$100k-125k
134
$125k +
125
No College
69
College
104
Adv. Degree
117

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Eatsmart Basket Affinity & Size

brand
basket affinity
Boars Head 16.2x
Sabra 9.5x
Arnold 7.6x
Bertolli 7.2x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
452

Where is Eatsmart Purchased?

channels
index
Drug
0
Food
287
Gas & Convenience
1
Mass
7
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Boars Head 2.6x
Sunny Meadow 2.5x
Arnold 2.0x
Goya 1.8x

How Did They Pay?

method
index
Cash
109
Credit
110
Debit
92
Food Stamps
70

When is Eatsmart Purchased?

day of week
Sun
19.9%
Mon
15.5%
Tue
13.5%
Wed
12.3%
Thu
11.0%
Fri
12.4%
Sat
15.6%
time of day
Morning
13.7%
Noon
17.3%
Afternoon
37.1%
Evening
27.8%
Late
4.1%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Eatsmart consumers purchase?

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Why do Eatsmart consumers try new brands?

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Where do Eatsmart consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Eatsmart Target Market

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Who actually buys Eatsmart? Do these consumers match the intended target market of Eatsmart?

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What motivates the target market to purchase Eatsmart?

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What other target market should Eatsmart look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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