Eatsmart Consumer Insights

Who buys Eatsmart?

A Eatsmart consumer is generally higher income, African American, and senior age. Eatsmart consumers are more likely to purchase Eatsmart during larger pantry stocking trips. Brands such as Boars Head, Sabra, and Arnold also tend to be purchased in the same trip. See sample consumer insights data below.

Eatsmart Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.50
% of Basket $ (median)
4.5%
Total Basket $ (median)
$55.10

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Eatsmart Consumer Demographics

demographic
index
Female
100
Male
97
<24
72
25-34
79
35-44
91
45-54
122
55-64
136
65+
199
African American
116
Asian
55
Caucasian
105
Hispanic
108
demographic
index
Has Kids
87
No Kids
129
- $20k
56
$20k-40k
76
$40k-60k
88
$60k-80k
105
$80k-100k
114
$100k-125k
134
$125k +
125
No College
69
College
104
Adv. Degree
117

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Eatsmart Basket Affinity & Size

brand
basket affinity
Boars Head 16.2x
Sabra 9.5x
Arnold 7.6x
Bertolli 7.2x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
452

Where is Eatsmart Purchased?

channels
index
Drug
0
Food
287
Gas & Convenience
1
Mass
7
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Boars Head 2.6x
Sunny Meadow 2.5x
Arnold 2.0x
Goya 1.8x

How Did They Pay?

method
index
Cash
109
Credit
110
Debit
92
Food Stamps
70

When is Eatsmart Purchased?

day of week
Sun
19.9%
Mon
15.5%
Tue
13.5%
Wed
12.3%
Thu
11.0%
Fri
12.4%
Sat
15.6%
time of day
Morning
13.7%
Noon
17.3%
Afternoon
37.1%
Evening
27.8%
Late
4.1%

About Our Eatsmart Consumer Insights

How do we know who buys Eatsmart? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Eatsmart consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.