Eckrich Consumer Insights

Who buys Eckrich?

A Eckrich consumer is generally lower income, African American, and older age. Eckrich consumers are more likely to purchase Eckrich during larger pantry stocking trips. Brands such as Armour, Totino's Party Pizza, and Kraft Singles also tend to be purchased in the same trip. See sample consumer insights data below.

Eckrich Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.39
% of Basket $ (median)
5.6%
Total Basket $ (median)
$60.35

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Eckrich Consumer Demographics

demographic
index
Female
103
Male
74
<24
73
25-34
93
35-44
101
45-54
102
55-64
117
65+
111
African American
167
Asian
38
Caucasian
107
Hispanic
73
demographic
index
Has Kids
101
No Kids
99
- $20k
108
$20k-40k
125
$40k-60k
120
$60k-80k
109
$80k-100k
93
$100k-125k
71
$125k +
51
No College
128
College
99
Adv. Degree
74

Understand Eckrich Consumer Behavior

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Eckrich Basket Affinity & Size

brand
basket affinity
Armour 7.2x
Totino's Party Pizza 5.1x
Kraft Singles 5.0x
Totino's Pizza Rolls 4.7x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
478

Where is Eckrich Purchased?

channels
index
Club
23
Dollar
490
Drug
14
Food
127
Gas & Convenience
11
Mass
97
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.7x
Armour 1.7x
Totino's Party Pizza 1.6x
Farmers Market 1.5x

How Did They Pay?

method
index
Cash
103
Credit
97
Debit
93
Food Stamps
187

When is Eckrich Purchased?

day of week
Sun
18.0%
Mon
13.1%
Tue
12.5%
Wed
11.4%
Thu
11.5%
Fri
15.4%
Sat
18.1%
time of day
Morning
14.1%
Noon
16.9%
Afternoon
34.7%
Evening
27.6%
Late
6.7%

About Our Eckrich Consumer Insights

How do we know who buys Eckrich? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Eckrich consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.