Eclipse Consumer Insights

Who buys Eclipse?

A Eclipse consumer is generally very high income, Asian, and older age. Eclipse consumers are more likely to purchase Eclipse during larger pantry stocking trips. Brands such as Orbit, Wrigley's Extra, and Trident also tend to be purchased in the same trip. Sample consumer insights data below.

Eclipse Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.97
% of Basket $ (median)
7.2%
Total Basket $ (median)
$41.05

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Eclipse Consumer Demographics

demographic
index
Female
99
Male
111
<24
101
25-34
85
35-44
100
45-54
105
55-64
132
65+
117
African American
63
Asian
103
Caucasian
102
Hispanic
97
demographic
index
Has Kids
96
No Kids
110
- $20k
75
$20k-40k
85
$40k-60k
94
$60k-80k
96
$80k-100k
120
$100k-125k
101
$125k +
130
No College
89
College
99
Adv. Degree
117

Understand Eclipse Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Eclipse Basket Affinity & Size

brand
basket affinity
Orbit 7.0x
Wrigley's Extra 3.9x
Trident 3.8x
Dixie 3.8x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
84
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
274

Where is Eclipse Purchased?

channels
index
Beauty
329
Club
159
Dollar
165
Drug
92
Food
52
Gas & Convenience
73
Mass
120
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Orbit 1.4x
King's Hawaiian 1.3x
Trident 1.3x
Wrigley's Extra 1.3x

How Did They Pay?

method
index
Cash
91
Credit
111
Debit
103
Food Stamps
52

When is Eclipse Purchased?

day of week
Sun
16.8%
Mon
13.0%
Tue
12.3%
Wed
11.9%
Thu
12.6%
Fri
14.8%
Sat
18.7%
time of day
Morning
13.9%
Noon
17.9%
Afternoon
35.8%
Evening
25.9%
Late
6.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Eclipse consumers purchase?

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Why do Eclipse consumers try new brands?

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Where do Eclipse consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Eclipse Target Market

Arrow and target

Who actually buys Eclipse? Do these consumers match the intended target market of Eclipse?

Thought bubble

What motivates the target market to purchase Eclipse?

magnifying glass

What other target market should Eclipse look at?

venn diagram

Which other brands have a similar target market?

About Our Eclipse Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.