Eclipse Consumer Insights

Who buys Eclipse?

A Eclipse consumer is generally very high income, Asian, and older age. Eclipse consumers are more likely to purchase Eclipse during larger pantry stocking trips. Brands such as Orbit, Wrigley's Extra, and Trident also tend to be purchased in the same trip. See sample consumer insights data below.

Eclipse Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.97
% of Basket $ (median)
7.2%
Total Basket $ (median)
$41.05

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Eclipse Consumer Demographics

demographic
index
Female
99
Male
111
<24
101
25-34
85
35-44
100
45-54
105
55-64
132
65+
117
African American
63
Asian
103
Caucasian
102
Hispanic
97
demographic
index
Has Kids
96
No Kids
110
- $20k
75
$20k-40k
85
$40k-60k
94
$60k-80k
96
$80k-100k
120
$100k-125k
101
$125k +
130
No College
89
College
99
Adv. Degree
117

Understand Eclipse Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Eclipse Basket Affinity & Size

brand
basket affinity
Orbit 7.0x
Wrigley's Extra 3.9x
Trident 3.8x
Dixie 3.8x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
84
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
274

Where is Eclipse Purchased?

channels
index
Beauty
329
Club
159
Dollar
165
Drug
92
Food
52
Gas & Convenience
73
Mass
120
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Orbit 1.4x
King's Hawaiian 1.3x
Trident 1.3x
Wrigley's Extra 1.3x

How Did They Pay?

method
index
Cash
91
Credit
111
Debit
103
Food Stamps
52

When is Eclipse Purchased?

day of week
Sun
16.8%
Mon
13.0%
Tue
12.3%
Wed
11.9%
Thu
12.6%
Fri
14.8%
Sat
18.7%
time of day
Morning
13.9%
Noon
17.9%
Afternoon
35.8%
Evening
25.9%
Late
6.5%

About Our Eclipse Consumer Insights

How do we know who buys Eclipse? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Eclipse consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.