Ecos Consumer Insights

Who buys Ecos?

A Ecos consumer is generally very high income, Asian, and senior age. Ecos consumers are more likely to purchase Ecos during larger pantry stocking trips. Brands such as Taylor Farms, Cascade, and Post Honey Bunches Of Oats also tend to be purchased in the same trip. Sample consumer insights data below.

Ecos Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$12.99
% of Basket $ (median)
10.9%
Total Basket $ (median)
$119.33

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Ecos Consumer Demographics

demographic
index
Female
98
Male
117
<24
66
25-34
90
35-44
108
45-54
90
55-64
112
65+
153
African American
84
Asian
186
Caucasian
91
Hispanic
99
demographic
index
Has Kids
97
No Kids
108
- $20k
66
$20k-40k
107
$40k-60k
72
$60k-80k
104
$80k-100k
103
$100k-125k
124
$125k +
125
No College
61
College
108
Adv. Degree
106

Understand Ecos Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Ecos Basket Affinity & Size

brand
basket affinity
Taylor Farms 20.3x
Cascade 16.2x
Post Honey Bunches Of Oats 13.3x
Horizon Organic 10.1x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
77
Fill Up (11-20 Items)
224
Pantry Stocking (21+ Items)
239

Where is Ecos Purchased?

channels
index
Beauty
11
Club
795
Drug
2
Food
9
Mass
31
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.8x
Horizon Organic 1.6x
Nutella 1.4x
Chobani 1.4x

How Did They Pay?

method
index
Cash
60
Credit
101
Debit
131
Food Stamps
33

When is Ecos Purchased?

day of week
Sun
18.7%
Mon
12.4%
Tue
11.7%
Wed
11.3%
Thu
10.9%
Fri
15.8%
Sat
19.2%
time of day
Morning
11.0%
Noon
22.2%
Afternoon
40.6%
Evening
24.5%
Late
1.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Ecos consumers purchase?

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Why do Ecos consumers try new brands?

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Where do Ecos consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Ecos Target Market

Arrow and target

Who actually buys Ecos? Do these consumers match the intended target market of Ecos?

Thought bubble

What motivates the target market to purchase Ecos?

magnifying glass

What other target market should Ecos look at?

venn diagram

Which other brands have a similar target market?

About Our Ecos Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.