Ecotools Consumer Insights

Who buys Ecotools? A Ecotools consumer is generally very low income, Asian, and adolescent age. Ecotools consumers are more likely to purchase Ecotools during larger pantry stocking trips. Brands such as CoverGirl, Neutrogena, and TRESemme also tend to be purchased in the same trip. Sample consumer insights data below.

Ecotools Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.35
% of Basket $ (median)
11.3%
Total Basket $ (median)
$38.58

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Ecotools Consumer Demographics

demographic
index
Female
103
Male
68
<24
217
25-34
122
35-44
92
45-54
86
55-64
71
65+
61
African American
103
Asian
146
Caucasian
92
Hispanic
120
demographic
index
Has Kids
91
No Kids
121
- $20k
125
$20k-40k
111
$40k-60k
101
$60k-80k
97
$80k-100k
100
$100k-125k
79
$125k +
91
No College
89
College
105
Adv. Degree
90

Understand Ecotools Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Ecotools Basket Affinity & Size

brand
basket affinity
CoverGirl 15.8x
Neutrogena 13.6x
TRESemme 10.5x
Olay 9.5x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
97
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
229

Where is Ecotools Purchased?

channels
index
Beauty
7047
Drug
266
Food
6
Gas & Convenience
1
Mass
146
regions
hover to view index

What Else Do They Buy?

brand
household affinity
CoverGirl 1.4x
Almond Breeze 1.4x
Neutrogena 1.4x
Olay 1.4x

How Did They Pay?

method
index
Cash
114
Credit
97
Debit
100
Food Stamps
65

When is Ecotools Purchased?

day of week
Sun
14.0%
Mon
12.7%
Tue
12.4%
Wed
13.1%
Thu
11.9%
Fri
16.8%
Sat
19.1%
time of day
Morning
11.9%
Noon
16.4%
Afternoon
34.1%
Evening
27.9%
Late
9.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Ecotools consumers purchase?

check mark

Why do Ecotools consumers try new brands?

check mark

Where do Ecotools consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Ecotools Target Market

Arrow and target

Who actually buys Ecotools? Do these consumers match the intended target market of Ecotools?

Thought bubble

What motivates the target market to purchase Ecotools?

magnifying glass

What other target market should Ecotools look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us