Edge Consumer Insights

Who buys Edge?

A Edge consumer is generally very high income, Caucasian, and older age. Edge consumers are more likely to purchase Edge during larger pantry stocking trips. Brands such as TRESemme, Listerine, and Crest also tend to be purchased in the same trip. See sample consumer insights data below.

Edge Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.00
% of Basket $ (median)
6.9%
Total Basket $ (median)
$43.39

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Edge Consumer Demographics

demographic
index
Female
100
Male
105
<24
70
25-34
92
35-44
96
45-54
113
55-64
120
65+
116
African American
58
Asian
81
Caucasian
106
Hispanic
87
demographic
index
Has Kids
94
No Kids
114
- $20k
73
$20k-40k
87
$40k-60k
89
$60k-80k
105
$80k-100k
103
$100k-125k
121
$125k +
122
No College
99
College
99
Adv. Degree
105

Understand Edge Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Edge Basket Affinity & Size

brand
basket affinity
TRESemme 9.0x
Listerine 7.8x
Crest 7.5x
Secret 7.0x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
315

Where is Edge Purchased?

channels
index
Beauty
22
Club
2
Dollar
97
Drug
396
Food
69
Gas & Convenience
7
Mass
106
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Duncan Hines 1.3x
Nabisco Triscuit 1.3x
Eggland's Best 1.3x
General Mills Fiber One 1.3x

How Did They Pay?

method
index
Cash
108
Credit
105
Debit
97
Food Stamps
29

When is Edge Purchased?

day of week
Sun
18.8%
Mon
13.8%
Tue
12.8%
Wed
11.7%
Thu
11.3%
Fri
13.9%
Sat
17.6%
time of day
Morning
17.1%
Noon
17.7%
Afternoon
33.0%
Evening
25.6%
Late
6.6%

Get More Edge Data

Contact us for the latest Edge consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Edge consumers switch to?

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Why do consumers stop buying Edge products?

Store front

Which retailers do Edge shoppers prefer to shop at?

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What motivates consumers to try Edge products?

Research the Edge Target Market

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Who actually buys Edge? Do these consumers match the intended target market of Edge?

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What motivates the target market to purchase Edge?

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What other target market should Edge look at?

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Which other brands have a similar target market?

About Our Edge Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.