Edwards Consumer Insights

Who buys Edwards?

A Edwards consumer is generally very low income, African American, and older age. Edwards consumers are more likely to purchase Edwards during larger pantry stocking trips. Brands such as Marie Callender's, Cool Whip, and Red Baron also tend to be purchased in the same trip. See sample consumer insights data below.

Edwards Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.97
% of Basket $ (median)
9.7%
Total Basket $ (median)
$51.41

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Edwards Consumer Demographics

demographic
index
Female
100
Male
99
<24
125
25-34
95
35-44
90
45-54
108
55-64
130
65+
121
African American
155
Asian
52
Caucasian
105
Hispanic
73
demographic
index
Has Kids
95
No Kids
110
- $20k
141
$20k-40k
124
$40k-60k
120
$60k-80k
101
$80k-100k
81
$100k-125k
72
$125k +
55
No College
134
College
96
Adv. Degree
80

Understand Edwards Consumer Behavior

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Edwards Basket Affinity & Size

brand
basket affinity
Marie Callender's 7.6x
Cool Whip 6.7x
Red Baron 4.4x
Sunbeam 4.0x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
59
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
376

Where is Edwards Purchased?

channels
index
Club
2
Dollar
99
Drug
12
Food
115
Gas & Convenience
14
Mass
128
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.7x
Sunbeam 1.6x
Armour 1.5x
Blue Bonnet 1.5x

How Did They Pay?

method
index
Cash
104
Credit
85
Debit
102
Food Stamps
199

When is Edwards Purchased?

day of week
Sun
16.3%
Mon
11.0%
Tue
11.6%
Wed
13.4%
Thu
12.8%
Fri
15.6%
Sat
19.4%
time of day
Morning
11.4%
Noon
13.6%
Afternoon
33.6%
Evening
32.9%
Late
8.5%

Get More Edwards Data

Contact us for the latest Edwards consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Edwards consumers switch to?

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Why do consumers stop buying Edwards products?

Store front

Which retailers do Edwards shoppers prefer to shop at?

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What motivates consumers to try Edwards products?

Research the Edwards Target Market

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Who actually buys Edwards? Do these consumers match the intended target market of Edwards?

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What motivates the target market to buy Edwards?

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What other target market should Edwards look at?

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Which other brands have a similar target market?

About Our Edwards Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.