Edwards Consumer Insights

Who buys Edwards? A Edwards consumer is generally very low income, African American, and older age. Edwards consumers are more likely to purchase Edwards during larger pantry stocking trips. Brands such as Marie Callender's, Cool Whip, and Red Baron also tend to be purchased in the same trip. Sample consumer insights data below.

Edwards Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.97
% of Basket $ (median)
9.7%
Total Basket $ (median)
$51.41

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Edwards Consumer Demographics

demographic
index
Female
100
Male
99
<24
125
25-34
95
35-44
90
45-54
108
55-64
130
65+
121
African American
155
Asian
52
Caucasian
105
Hispanic
73
demographic
index
Has Kids
95
No Kids
110
- $20k
141
$20k-40k
124
$40k-60k
120
$60k-80k
101
$80k-100k
81
$100k-125k
72
$125k +
55
No College
134
College
96
Adv. Degree
80

Understand Edwards Consumer Behavior

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Edwards Basket Affinity & Size

brand
basket affinity
Marie Callender's 7.6x
Cool Whip 6.7x
Red Baron 4.4x
Sunbeam 4.0x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
59
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
376

Where is Edwards Purchased?

channels
index
Club
2
Dollar
99
Drug
12
Food
115
Gas & Convenience
14
Mass
128
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.7x
Sunbeam 1.6x
Armour 1.5x
Blue Bonnet 1.5x

How Did They Pay?

method
index
Cash
104
Credit
85
Debit
102
Food Stamps
199

When is Edwards Purchased?

day of week
Sun
16.3%
Mon
11.0%
Tue
11.6%
Wed
13.4%
Thu
12.8%
Fri
15.6%
Sat
19.4%
time of day
Morning
11.4%
Noon
13.6%
Afternoon
33.6%
Evening
32.9%
Late
8.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Edwards consumers purchase?

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Why do Edwards consumers try new brands?

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Where do Edwards consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Edwards Target Market

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Who actually buys Edwards? Do these consumers match the intended target market of Edwards?

Thought bubble

What motivates the target market to purchase Edwards?

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What other target market should Edwards look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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