Efferdent Consumer Insights

Who buys Efferdent?

A Efferdent consumer is generally lower income, Asian, and senior age. Efferdent consumers are more likely to purchase Efferdent during larger pantry stocking trips. Brands such as Listerine, Cascade, and Olay also tend to be purchased in the same trip. See sample consumer insights data below.

Efferdent Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$5.44
% of Basket $ (median)
8.9%
Total Basket $ (median)
$60.97

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Efferdent Consumer Demographics

demographic
index
Female
98
Male
121
<24
88
25-34
69
35-44
80
45-54
122
55-64
164
65+
374
African American
119
Asian
142
Caucasian
101
Hispanic
50
demographic
index
Has Kids
74
No Kids
159
- $20k
110
$20k-40k
116
$40k-60k
111
$60k-80k
109
$80k-100k
78
$100k-125k
87
$125k +
78
No College
130
College
94
Adv. Degree
95

Understand Efferdent Consumer Behavior

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Efferdent Basket Affinity & Size

brand
basket affinity
Listerine 9.2x
Cascade 7.0x
Olay 6.4x
Bounty 6.2x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
72
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
316

Where is Efferdent Purchased?

channels
index
Beauty
34
Club
119
Dollar
175
Drug
236
Food
71
Gas & Convenience
5
Mass
98
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Maxwell House 1.6x
Marlboro 1.6x
Marlboro Gold Pack 1.5x
Swiffer 1.5x

How Did They Pay?

method
index
Cash
140
Credit
93
Debit
97
Food Stamps
26

When is Efferdent Purchased?

day of week
Sun
15.9%
Mon
13.5%
Tue
12.5%
Wed
12.4%
Thu
14.8%
Fri
14.1%
Sat
16.8%
time of day
Morning
16.3%
Noon
18.2%
Afternoon
40.1%
Evening
20.0%
Late
5.5%

Get More Efferdent Data

Contact us for the latest Efferdent consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Efferdent consumers switch to?

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Why do consumers stop buying Efferdent products?

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Which retailers do Efferdent shoppers prefer to shop at?

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What motivates consumers to try Efferdent products?

Research the Efferdent Target Market

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Who actually buys Efferdent? Do these consumers match the intended target market of Efferdent?

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What motivates the target market to purchase Efferdent?

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What other target market should Efferdent look at?

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Which other brands have a similar target market?

About Our Efferdent Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.