Efferdent Consumer Insights

Who buys Efferdent? A Efferdent consumer is generally lower income, Asian, and senior age. Efferdent consumers are more likely to purchase Efferdent during larger pantry stocking trips. Brands such as Listerine, Cascade, and Olay also tend to be purchased in the same trip. Sample consumer insights data below.

Efferdent Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.44
% of Basket $ (median)
8.9%
Total Basket $ (median)
$60.97

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Efferdent Consumer Demographics

demographic
index
Female
98
Male
121
<24
88
25-34
69
35-44
80
45-54
122
55-64
164
65+
374
African American
119
Asian
142
Caucasian
101
Hispanic
50
demographic
index
Has Kids
74
No Kids
159
- $20k
110
$20k-40k
116
$40k-60k
111
$60k-80k
109
$80k-100k
78
$100k-125k
87
$125k +
78
No College
130
College
94
Adv. Degree
95

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Efferdent Basket Affinity & Size

brand
basket affinity
Listerine 9.2x
Cascade 7.0x
Olay 6.4x
Bounty 6.2x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
72
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
316

Where is Efferdent Purchased?

channels
index
Beauty
34
Club
119
Dollar
175
Drug
236
Food
71
Gas & Convenience
5
Mass
98
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Maxwell House 1.6x
Marlboro 1.6x
Marlboro Gold Pack 1.5x
Swiffer 1.5x

How Did They Pay?

method
index
Cash
140
Credit
93
Debit
97
Food Stamps
26

When is Efferdent Purchased?

day of week
Sun
15.9%
Mon
13.5%
Tue
12.5%
Wed
12.4%
Thu
14.8%
Fri
14.1%
Sat
16.8%
time of day
Morning
16.3%
Noon
18.2%
Afternoon
40.1%
Evening
20.0%
Late
5.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Efferdent consumers purchase?

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Why do Efferdent consumers try new brands?

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Where do Efferdent consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Efferdent Target Market

Arrow and target

Who actually buys Efferdent? Do these consumers match the intended target market of Efferdent?

Thought bubble

What motivates the target market to purchase Efferdent?

magnifying glass

What other target market should Efferdent look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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