Efferdent Consumer Insights

Who buys Efferdent?

A Efferdent consumer is generally lower income, Asian, and senior age. Efferdent consumers are more likely to purchase Efferdent during larger pantry stocking trips. Brands such as Listerine, Cascade, and Olay also tend to be purchased in the same trip. See sample consumer insights data below.

Efferdent Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.44
% of Basket $ (median)
8.9%
Total Basket $ (median)
$60.97

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Efferdent Consumer Demographics

demographic
index
Female
98
Male
121
<24
88
25-34
69
35-44
80
45-54
122
55-64
164
65+
374
African American
119
Asian
142
Caucasian
101
Hispanic
50
demographic
index
Has Kids
74
No Kids
159
- $20k
110
$20k-40k
116
$40k-60k
111
$60k-80k
109
$80k-100k
78
$100k-125k
87
$125k +
78
No College
130
College
94
Adv. Degree
95

Understand Efferdent Consumer Behavior

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Efferdent Basket Affinity & Size

brand
basket affinity
Listerine 9.2x
Cascade 7.0x
Olay 6.4x
Bounty 6.2x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
72
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
316

Where is Efferdent Purchased?

channels
index
Beauty
34
Club
119
Dollar
175
Drug
236
Food
71
Gas & Convenience
5
Mass
98
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Maxwell House 1.6x
Marlboro 1.6x
Marlboro Gold Pack 1.5x
Swiffer 1.5x

How Did They Pay?

method
index
Cash
140
Credit
93
Debit
97
Food Stamps
26

When is Efferdent Purchased?

day of week
Sun
15.9%
Mon
13.5%
Tue
12.5%
Wed
12.4%
Thu
14.8%
Fri
14.1%
Sat
16.8%
time of day
Morning
16.3%
Noon
18.2%
Afternoon
40.1%
Evening
20.0%
Late
5.5%

About Our Efferdent Consumer Insights

How do we know who buys Efferdent? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Efferdent consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.