Egg Beaters Consumer Insights

Who buys Egg Beaters? Egg Beaters consumers are generally very high income, African American, and senior age. Egg Beaters consumers are more likely to purchase Egg Beaters during larger pantry stocking trips. Brands such as Jennie-O, Eggland's Best, and Weight Watchers Smart Ones also tend to be purchased in the same trip. Sample consumer insights data below.

Egg Beaters Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.98
% of Basket $ (median)
5.6%
Total Basket $ (median)
$89.66

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Egg Beaters Consumer Demographics

demographic
index
Female
99
Male
108
<24
51
25-34
72
35-44
92
45-54
109
55-64
174
65+
254
African American
121
Asian
56
Caucasian
103
Hispanic
106
demographic
index
Has Kids
81
No Kids
143
- $20k
64
$20k-40k
73
$40k-60k
81
$60k-80k
101
$80k-100k
125
$100k-125k
125
$125k +
137
No College
79
College
100
Adv. Degree
127

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Egg Beaters Basket Affinity & Size

brand
basket affinity
Jennie-O 6.2x
Eggland's Best 6.0x
Weight Watchers Smart Ones 5.6x
Almond Breeze 5.5x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
464

Where is Egg Beaters Purchased?

channels
index
Club
178
Drug
11
Food
115
Gas & Convenience
2
Mass
92
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Weight Watchers Smart Ones 1.8x
Eggland's Best 1.6x
Lean Cuisine 1.6x
Smart Balance 1.6x

How Did They Pay?

method
index
Cash
96
Credit
115
Debit
97
Food Stamps
46

When is Egg Beaters Purchased?

day of week
Sun
19.9%
Mon
13.8%
Tue
12.4%
Wed
11.4%
Thu
11.2%
Fri
12.8%
Sat
18.5%
time of day
Morning
17.3%
Noon
18.0%
Afternoon
33.9%
Evening
25.9%
Late
4.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Egg Beaters consumers purchase?

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Why do Egg Beaters consumers try new brands?

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Where do Egg Beaters consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Egg Beaters Target Market

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Who actually buys Egg Beaters? Do these consumers match the intended target market of Egg Beaters?

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What motivates the target market to purchase Egg Beaters?

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What other target market should Egg Beaters look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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