Egg Beaters Consumer Insights

Who buys Egg Beaters?

A Egg Beaters consumer is generally very high income, African American, and senior age. Egg Beaters consumers are more likely to purchase Egg Beaters during larger pantry stocking trips. Brands such as Jennie-O, Eggland's Best, and Weight Watchers Smart Ones also tend to be purchased in the same trip. See sample consumer insights data below.

Egg Beaters Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.98
% of Basket $ (median)
5.6%
Total Basket $ (median)
$89.66

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Egg Beaters Consumer Demographics

demographic
index
Female
99
Male
108
<24
51
25-34
72
35-44
92
45-54
109
55-64
174
65+
254
African American
121
Asian
56
Caucasian
103
Hispanic
106
demographic
index
Has Kids
81
No Kids
143
- $20k
64
$20k-40k
73
$40k-60k
81
$60k-80k
101
$80k-100k
125
$100k-125k
125
$125k +
137
No College
79
College
100
Adv. Degree
127

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Egg Beaters Basket Affinity & Size

brand
basket affinity
Jennie-O 6.2x
Eggland's Best 6.0x
Weight Watchers Smart Ones 5.6x
Almond Breeze 5.5x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
464

Where is Egg Beaters Purchased?

channels
index
Club
178
Drug
11
Food
115
Gas & Convenience
2
Mass
92
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Weight Watchers Smart Ones 1.8x
Eggland's Best 1.6x
Lean Cuisine 1.6x
Smart Balance 1.6x

How Did They Pay?

method
index
Cash
96
Credit
115
Debit
97
Food Stamps
46

When is Egg Beaters Purchased?

day of week
Sun
19.9%
Mon
13.8%
Tue
12.4%
Wed
11.4%
Thu
11.2%
Fri
12.8%
Sat
18.5%
time of day
Morning
17.3%
Noon
18.0%
Afternoon
33.9%
Evening
25.9%
Late
4.9%

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Find Answers to Questions

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Which brands do Egg Beaters consumers switch to?

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Why do consumers stop buying Egg Beaters products?

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Which retailers do Egg Beaters shoppers prefer to shop at?

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What motivates consumers to try Egg Beaters products?

Research the Egg Beaters Target Market

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Who actually buys Egg Beaters? Do these consumers match the intended target market of Egg Beaters?

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What motivates the target market to buy Egg Beaters?

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What other target market should Egg Beaters look at?

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Which other brands have a similar target market?

About Our Egg Beaters Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.