Eggland's Best Consumer Insights

Who buys Eggland's Best?

A Eggland's Best consumer is generally very high income, Asian, and senior age. Eggland's Best consumers are more likely to purchase Eggland's Best during larger pantry stocking trips. Brands such as Horizon Organic, Arnold, and Land O Lakes also tend to be purchased in the same trip. See sample consumer insights data below.

Eggland's Best Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.72
% of Basket $ (median)
4.9%
Total Basket $ (median)
$76.12

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Eggland's Best Consumer Demographics

demographic
index
Female
99
Male
114
<24
79
25-34
80
35-44
100
45-54
112
55-64
121
65+
164
African American
100
Asian
112
Caucasian
99
Hispanic
102
demographic
index
Has Kids
94
No Kids
114
- $20k
69
$20k-40k
74
$40k-60k
82
$60k-80k
97
$80k-100k
110
$100k-125k
123
$125k +
154
No College
77
College
99
Adv. Degree
131

Understand Eggland's Best Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Eggland's Best Basket Affinity & Size

brand
basket affinity
Horizon Organic 5.3x
Arnold 5.2x
Land O Lakes 4.8x
Perdue 4.1x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
45
Fill Up (11-20 Items)
170
Pantry Stocking (21+ Items)
426

Where is Eggland's Best Purchased?

channels
index
Beauty
47
Club
106
Dollar
0
Drug
16
Food
172
Gas & Convenience
3
Mass
65
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.4x
Perdue 1.4x
Smart Balance 1.4x
Goya 1.3x

How Did They Pay?

method
index
Cash
87
Credit
122
Debit
92
Food Stamps
67

When is Eggland's Best Purchased?

day of week
Sun
19.9%
Mon
13.6%
Tue
11.8%
Wed
11.4%
Thu
11.0%
Fri
14.2%
Sat
18.0%
time of day
Morning
15.7%
Noon
17.4%
Afternoon
35.0%
Evening
26.3%
Late
5.6%

About Our Eggland's Best Consumer Insights

How do we know who buys Eggland's Best? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Eggland's Best consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.