Eggland's Best Consumer Insights

Who buys Eggland's Best?

A Eggland's Best consumer is generally very high income, Asian, and senior age. Eggland's Best consumers are more likely to purchase Eggland's Best during larger pantry stocking trips. Brands such as Horizon Organic, Arnold, and Land O Lakes also tend to be purchased in the same trip. Sample consumer insights data below.

Eggland's Best Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.72
% of Basket $ (median)
4.9%
Total Basket $ (median)
$76.12

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Eggland's Best Consumer Demographics

demographic
index
Female
99
Male
114
<24
79
25-34
80
35-44
100
45-54
112
55-64
121
65+
164
African American
100
Asian
112
Caucasian
99
Hispanic
102
demographic
index
Has Kids
94
No Kids
114
- $20k
69
$20k-40k
74
$40k-60k
82
$60k-80k
97
$80k-100k
110
$100k-125k
123
$125k +
154
No College
77
College
99
Adv. Degree
131

Understand Eggland's Best Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Eggland's Best Basket Affinity & Size

brand
basket affinity
Horizon Organic 5.3x
Arnold 5.2x
Land O Lakes 4.8x
Perdue 4.1x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
45
Fill Up (11-20 Items)
170
Pantry Stocking (21+ Items)
426

Where is Eggland's Best Purchased?

channels
index
Beauty
47
Club
106
Dollar
0
Drug
16
Food
172
Gas & Convenience
3
Mass
65
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.4x
Perdue 1.4x
Smart Balance 1.4x
Goya 1.3x

How Did They Pay?

method
index
Cash
87
Credit
122
Debit
92
Food Stamps
67

When is Eggland's Best Purchased?

day of week
Sun
19.9%
Mon
13.6%
Tue
11.8%
Wed
11.4%
Thu
11.0%
Fri
14.2%
Sat
18.0%
time of day
Morning
15.7%
Noon
17.4%
Afternoon
35.0%
Evening
26.3%
Late
5.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Eggland's Best consumers purchase?

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Why do Eggland's Best consumers try new brands?

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Where do Eggland's Best consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Eggland's Best Target Market

Arrow and target

Who actually buys Eggland's Best? Do these consumers match the intended target market of Eggland's Best?

Thought bubble

What motivates the target market to purchase Eggland's Best?

magnifying glass

What other target market should Eggland's Best look at?

venn diagram

Which other brands have a similar target market?

About Our Eggland's Best Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.