Eggo Consumer Insights

Who buys Eggo?

A Eggo consumer is generally very high income, African American, and lower middle age. Eggo consumers are more likely to purchase Eggo during larger pantry stocking trips. Brands such as Dannon Danimals, YoCrunch, and Yoplait Go-Gurt also tend to be purchased in the same trip. See sample consumer insights data below.

Eggo Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.60
% of Basket $ (median)
4.6%
Total Basket $ (median)
$78.54

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Eggo Consumer Demographics

demographic
index
Female
101
Male
87
<24
78
25-34
81
35-44
126
45-54
98
55-64
60
65+
61
African American
112
Asian
84
Caucasian
100
Hispanic
109
demographic
index
Has Kids
121
No Kids
52
- $20k
73
$20k-40k
79
$40k-60k
87
$60k-80k
98
$80k-100k
109
$100k-125k
125
$125k +
135
No College
82
College
101
Adv. Degree
116

Understand Eggo Consumer Behavior

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Eggo Basket Affinity & Size

brand
basket affinity
Dannon Danimals 5.3x
YoCrunch 4.5x
Yoplait Go-Gurt 4.4x
Mott's 3.8x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
32
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
509

Where is Eggo Purchased?

channels
index
Beauty
1
Club
102
Dollar
13
Drug
15
Food
151
Gas & Convenience
4
Mass
82
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.4x
General Mills Lucky Charms 1.3x
Kelloggs Frosted Flakes 1.3x
Entenmann's 1.3x

How Did They Pay?

method
index
Cash
89
Credit
102
Debit
99
Food Stamps
135

When is Eggo Purchased?

day of week
Sun
20.2%
Mon
14.6%
Tue
12.4%
Wed
11.6%
Thu
11.1%
Fri
13.8%
Sat
16.4%
time of day
Morning
15.4%
Noon
17.4%
Afternoon
33.5%
Evening
27.7%
Late
6.0%

Get More Eggo Data

Contact us for the latest Eggo consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Eggo consumers switch to?

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Why do consumers stop buying Eggo products?

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Which retailers do Eggo shoppers prefer to shop at?

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What motivates consumers to try Eggo products?

Research the Eggo Target Market

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Who actually buys Eggo? Do these consumers match the intended target market of Eggo?

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What motivates the target market to buy Eggo?

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What other target market should Eggo look at?

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Which other brands have a similar target market?

About Our Eggo Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.