Eggo Consumer Insights

Who buys Eggo?

A Eggo consumer is generally very high income, African American, and lower middle age. Eggo consumers are more likely to purchase Eggo during larger pantry stocking trips. Brands such as Dannon Danimals, YoCrunch, and Yoplait Go-Gurt also tend to be purchased in the same trip. Sample consumer insights data below.

Eggo Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.60
% of Basket $ (median)
4.6%
Total Basket $ (median)
$78.54

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Eggo Consumer Demographics

demographic
index
Female
101
Male
87
<24
78
25-34
81
35-44
126
45-54
98
55-64
60
65+
61
African American
112
Asian
84
Caucasian
100
Hispanic
109
demographic
index
Has Kids
121
No Kids
52
- $20k
73
$20k-40k
79
$40k-60k
87
$60k-80k
98
$80k-100k
109
$100k-125k
125
$125k +
135
No College
82
College
101
Adv. Degree
116

Understand Eggo Consumer Behavior

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Eggo Basket Affinity & Size

brand
basket affinity
Dannon Danimals 5.3x
YoCrunch 4.5x
Yoplait Go-Gurt 4.4x
Mott's 3.8x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
32
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
509

Where is Eggo Purchased?

channels
index
Beauty
1
Club
102
Dollar
13
Drug
15
Food
151
Gas & Convenience
4
Mass
82
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.4x
General Mills Lucky Charms 1.3x
Kelloggs Frosted Flakes 1.3x
Entenmann's 1.3x

How Did They Pay?

method
index
Cash
89
Credit
102
Debit
99
Food Stamps
135

When is Eggo Purchased?

day of week
Sun
20.2%
Mon
14.6%
Tue
12.4%
Wed
11.6%
Thu
11.1%
Fri
13.8%
Sat
16.4%
time of day
Morning
15.4%
Noon
17.4%
Afternoon
33.5%
Evening
27.7%
Late
6.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Eggo consumers purchase?

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Why do Eggo consumers try new brands?

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Where do Eggo consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Eggo Target Market

Arrow and target

Who actually buys Eggo? Do these consumers match the intended target market of Eggo?

Thought bubble

What motivates the target market to purchase Eggo?

magnifying glass

What other target market should Eggo look at?

venn diagram

Which other brands have a similar target market?

About Our Eggo Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.