Eight O'Clock Consumer Insights

Who buys Eight O'Clock?

A Eight O'Clock consumer is generally slightly higher income, Caucasian, and senior age. Eight O'Clock consumers are more likely to purchase Eight O'Clock during larger pantry stocking trips. Brands such as International Delight, Coffee-mate, and Birds Eye Steamfresh also tend to be purchased in the same trip. See sample consumer insights data below.

Eight O'Clock Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.99
% of Basket $ (median)
11.0%
Total Basket $ (median)
$54.42

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Eight O'Clock Consumer Demographics

demographic
index
Female
100
Male
100
<24
66
25-34
82
35-44
86
45-54
120
55-64
170
65+
175
African American
45
Asian
38
Caucasian
116
Hispanic
50
demographic
index
Has Kids
88
No Kids
128
- $20k
99
$20k-40k
92
$40k-60k
110
$60k-80k
101
$80k-100k
112
$100k-125k
89
$125k +
92
No College
93
College
101
Adv. Degree
103

Understand Eight O'Clock Consumer Behavior

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Eight O'Clock Basket Affinity & Size

brand
basket affinity
International Delight 5.6x
Coffee-mate 4.2x
Birds Eye Steamfresh 4.1x
YoCrunch 4.0x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
418

Where is Eight O'Clock Purchased?

channels
index
Club
34
Dollar
12
Drug
8
Food
168
Gas & Convenience
2
Mass
85
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 1.5x
Maxwell House 1.5x
International Delight 1.4x
Dannon 1.4x

How Did They Pay?

method
index
Cash
83
Credit
117
Debit
94
Food Stamps
102

When is Eight O'Clock Purchased?

day of week
Sun
16.6%
Mon
12.8%
Tue
12.4%
Wed
12.5%
Thu
13.2%
Fri
15.5%
Sat
16.9%
time of day
Morning
16.4%
Noon
17.3%
Afternoon
35.2%
Evening
25.0%
Late
6.1%

About Our Eight O'Clock Consumer Insights

How do we know who buys Eight O'Clock? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Eight O'Clock consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.