El Charrito Consumer Insights

Who buys El Charrito?

A El Charrito consumer is generally very low income, Caucasian, and adolescent age. El Charrito consumers are more likely to purchase El Charrito during larger pantry stocking trips. Brands such as Marie Callender's, Banquet, and Totino's Party Pizza also tend to be purchased in the same trip. See sample consumer insights data below.

El Charrito Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.98
% of Basket $ (median)
4.0%
Total Basket $ (median)
$74.22

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

El Charrito Consumer Demographics

demographic
index
Female
100
Male
104
<24
204
25-34
100
35-44
98
45-54
86
55-64
117
65+
76
African American
48
Asian
46
Caucasian
111
Hispanic
90
demographic
index
Has Kids
90
No Kids
123
- $20k
160
$20k-40k
158
$40k-60k
113
$60k-80k
97
$80k-100k
76
$100k-125k
60
$125k +
31
No College
168
College
90
Adv. Degree
66

Understand El Charrito Consumer Behavior

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El Charrito Basket Affinity & Size

brand
basket affinity
Marie Callender's 23.2x
Banquet 14.2x
Totino's Party Pizza 10.0x
Red Baron 7.0x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
137
Pantry Stocking (21+ Items)
500

Where is El Charrito Purchased?

channels
index
Dollar
1
Drug
1
Food
27
Mass
199
regions
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What Else Do They Buy?

brand
household affinity
Totino's Party Pizza 2.1x
Farmers Market 2.0x
Armour 2.0x
Maruchan Ramen 1.9x

How Did They Pay?

method
index
Cash
101
Credit
68
Debit
111
Food Stamps
274

When is El Charrito Purchased?

day of week
Sun
19.2%
Mon
10.8%
Tue
13.6%
Wed
11.9%
Thu
11.5%
Fri
14.2%
Sat
18.8%
time of day
Morning
13.1%
Noon
15.5%
Afternoon
32.3%
Evening
28.5%
Late
10.6%

Get More El Charrito Data

Better understand El Charrito consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do El Charrito consumers switch to?

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Why do consumers stop buying El Charrito products?

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Which retailers do El Charrito shoppers prefer to shop at?

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What motivates consumers to try El Charrito products?

Research the El Charrito Target Market

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Who actually buys El Charrito? Do these consumers match the intended target market of El Charrito?

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What motivates the target market to buy El Charrito?

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What other target market should El Charrito look at?

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Which other brands have a similar target market?

About Our El Charrito Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.