El Guapo Consumer Insights

Who buys El Guapo?

A El Guapo consumer is generally very low income, Hispanic, and adolescent age. El Guapo consumers are more likely to purchase El Guapo during larger pantry stocking trips. Brands such as Bar-S, Generic Pma, and Kraft Singles also tend to be purchased in the same trip. See sample consumer insights data below.

El Guapo Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.17
% of Basket $ (median)
2.6%
Total Basket $ (median)
$44.18

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

El Guapo Consumer Demographics

demographic
index
Female
95
Male
150
<24
297
25-34
128
35-44
85
45-54
88
55-64
55
65+
57
African American
41
Asian
143
Caucasian
45
Hispanic
554
demographic
index
Has Kids
99
No Kids
103
- $20k
195
$20k-40k
132
$40k-60k
101
$60k-80k
111
$80k-100k
57
$100k-125k
63
$125k +
61
No College
153
College
93
Adv. Degree
70

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El Guapo Basket Affinity & Size

brand
basket affinity
Bar-S 13.4x
Generic Pma 8.6x
Kraft Singles 8.5x
TURKEY KNOB 7.5x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
450

Where is El Guapo Purchased?

channels
index
Club
27
Drug
1
Food
229
Gas & Convenience
4
Mass
43
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Post Honey Bunches Of Oats 1.9x
Oroweat 1.9x
Monster Energy 1.8x
Bar-S 1.8x

How Did They Pay?

method
index
Cash
254
Credit
30
Debit
75
Food Stamps
209

When is El Guapo Purchased?

day of week
Sun
15.1%
Mon
15.7%
Tue
12.0%
Wed
13.5%
Thu
16.0%
Fri
12.1%
Sat
15.6%
time of day
Morning
14.7%
Noon
18.0%
Afternoon
34.0%
Evening
26.5%
Late
6.8%

About Our El Guapo Consumer Insights

How do we know who buys El Guapo? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the El Guapo consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.