El Guapo Consumer Insights

Who buys El Guapo? A El Guapo consumer is generally very low income, Hispanic, and adolescent age. El Guapo consumers are more likely to purchase El Guapo during larger pantry stocking trips. Brands such as Bar-S, Generic Pma, and Kraft Singles also tend to be purchased in the same trip. Sample consumer insights data below.

El Guapo Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.17
% of Basket $ (median)
2.6%
Total Basket $ (median)
$44.18

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

El Guapo Consumer Demographics

demographic
index
Female
95
Male
150
<24
297
25-34
128
35-44
85
45-54
88
55-64
55
65+
57
African American
41
Asian
143
Caucasian
45
Hispanic
554
demographic
index
Has Kids
99
No Kids
103
- $20k
195
$20k-40k
132
$40k-60k
101
$60k-80k
111
$80k-100k
57
$100k-125k
63
$125k +
61
No College
153
College
93
Adv. Degree
70

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El Guapo Basket Affinity & Size

brand
basket affinity
Bar-S 13.4x
Generic Pma 8.6x
Kraft Singles 8.5x
TURKEY KNOB 7.5x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
450

Where is El Guapo Purchased?

channels
index
Club
27
Drug
1
Food
229
Gas & Convenience
4
Mass
43
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Post Honey Bunches Of Oats 1.9x
Oroweat 1.9x
Monster Energy 1.8x
Bar-S 1.8x

How Did They Pay?

method
index
Cash
254
Credit
30
Debit
75
Food Stamps
209

When is El Guapo Purchased?

day of week
Sun
15.1%
Mon
15.7%
Tue
12.0%
Wed
13.5%
Thu
16.0%
Fri
12.1%
Sat
15.6%
time of day
Morning
14.7%
Noon
18.0%
Afternoon
34.0%
Evening
26.5%
Late
6.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do El Guapo consumers purchase?

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Why do El Guapo consumers try new brands?

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Where do El Guapo consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the El Guapo Target Market

Arrow and target

Who actually buys El Guapo? Do these consumers match the intended target market of El Guapo?

Thought bubble

What motivates the target market to purchase El Guapo?

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What other target market should El Guapo look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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