El Mexicano Consumer Insights

Who buys El Mexicano?

A El Mexicano consumer is generally very low income, Hispanic, and adolescent age. El Mexicano consumers are more likely to purchase El Mexicano during larger pantry stocking trips. Brands such as Bar-S, Dannon Danimals, and Vlasic also tend to be purchased in the same trip. Sample consumer insights data below.

El Mexicano Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.49
% of Basket $ (median)
4.2%
Total Basket $ (median)
$59.38

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

El Mexicano Consumer Demographics

demographic
index
Female
97
Male
125
<24
212
25-34
139
35-44
100
45-54
66
55-64
44
65+
13
African American
70
Asian
92
Caucasian
38
Hispanic
663
demographic
index
Has Kids
115
No Kids
66
- $20k
167
$20k-40k
143
$40k-60k
114
$60k-80k
101
$80k-100k
73
$100k-125k
59
$125k +
41
No College
160
College
95
Adv. Degree
53

Understand El Mexicano Consumer Behavior

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El Mexicano Basket Affinity & Size

brand
basket affinity
Bar-S 14.0x
Dannon Danimals 7.7x
Vlasic 7.4x
Oroweat 6.5x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
45
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
458

Where is El Mexicano Purchased?

channels
index
Club
281
Dollar
94
Drug
1
Food
102
Gas & Convenience
4
Mass
75
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bar-S 2.2x
Monster Energy 2.1x
Oroweat 2.1x
Dannon Danimals 1.9x

How Did They Pay?

method
index
Cash
178
Credit
41
Debit
97
Food Stamps
263

When is El Mexicano Purchased?

day of week
Sun
17.3%
Mon
14.9%
Tue
14.0%
Wed
12.4%
Thu
11.4%
Fri
14.0%
Sat
15.9%
time of day
Morning
12.4%
Noon
15.1%
Afternoon
35.2%
Evening
30.5%
Late
6.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do El Mexicano consumers purchase?

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Why do El Mexicano consumers try new brands?

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Where do El Mexicano consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the El Mexicano Target Market

Arrow and target

Who actually buys El Mexicano? Do these consumers match the intended target market of El Mexicano?

Thought bubble

What motivates the target market to purchase El Mexicano?

magnifying glass

What other target market should El Mexicano look at?

venn diagram

Which other brands have a similar target market?

About Our El Mexicano Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.