El Mexicano Consumer Insights

Who buys El Mexicano?

A El Mexicano consumer is generally very low income, Hispanic, and adolescent age. El Mexicano consumers are more likely to purchase El Mexicano during larger pantry stocking trips. Brands such as Bar-S, Dannon Danimals, and Vlasic also tend to be purchased in the same trip. See sample consumer insights data below.

El Mexicano Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.49
% of Basket $ (median)
4.2%
Total Basket $ (median)
$59.38

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

El Mexicano Consumer Demographics

demographic
index
Female
97
Male
125
<24
212
25-34
139
35-44
100
45-54
66
55-64
44
65+
13
African American
70
Asian
92
Caucasian
38
Hispanic
663
demographic
index
Has Kids
115
No Kids
66
- $20k
167
$20k-40k
143
$40k-60k
114
$60k-80k
101
$80k-100k
73
$100k-125k
59
$125k +
41
No College
160
College
95
Adv. Degree
53

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El Mexicano Basket Affinity & Size

brand
basket affinity
Bar-S 14.0x
Dannon Danimals 7.7x
Vlasic 7.4x
Oroweat 6.5x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
45
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
458

Where is El Mexicano Purchased?

channels
index
Club
281
Dollar
94
Drug
1
Food
102
Gas & Convenience
4
Mass
75
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bar-S 2.2x
Monster Energy 2.1x
Oroweat 2.1x
Dannon Danimals 1.9x

How Did They Pay?

method
index
Cash
178
Credit
41
Debit
97
Food Stamps
263

When is El Mexicano Purchased?

day of week
Sun
17.3%
Mon
14.9%
Tue
14.0%
Wed
12.4%
Thu
11.4%
Fri
14.0%
Sat
15.9%
time of day
Morning
12.4%
Noon
15.1%
Afternoon
35.2%
Evening
30.5%
Late
6.9%

About Our El Mexicano Consumer Insights

How do we know who buys El Mexicano? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the El Mexicano consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.