El Milagro Consumer Insights

Who buys El Milagro?

A El Milagro consumer is generally very low income, Hispanic, and adolescent age. El Milagro consumers are more likely to purchase El Milagro during larger pantry stocking trips. Brands such as Goya, Arnold, and Old El Paso also tend to be purchased in the same trip. See sample consumer insights data below.

El Milagro Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.38
% of Basket $ (median)
2.9%
Total Basket $ (median)
$48.27

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

El Milagro Consumer Demographics

demographic
index
Female
101
Male
94
<24
279
25-34
104
35-44
102
45-54
86
55-64
54
65+
76
African American
60
Asian
68
Caucasian
62
Hispanic
505
demographic
index
Has Kids
104
No Kids
90
- $20k
212
$20k-40k
129
$40k-60k
92
$60k-80k
97
$80k-100k
72
$100k-125k
73
$125k +
62
No College
184
College
86
Adv. Degree
70

Understand El Milagro Consumer Behavior

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El Milagro Basket Affinity & Size

brand
basket affinity
Goya 9.6x
Arnold 7.3x
Old El Paso 6.6x
Fresh Express 5.9x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
179
Pantry Stocking (21+ Items)
395

Where is El Milagro Purchased?

channels
index
Club
58
Dollar
5
Drug
294
Food
143
Gas & Convenience
10
Mass
57
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 1.8x
Farmers Market 1.7x
Jennie-O 1.6x
Lean Cuisine 1.5x

How Did They Pay?

method
index
Cash
187
Credit
74
Debit
69
Food Stamps
210

When is El Milagro Purchased?

day of week
Sun
19.0%
Mon
13.6%
Tue
12.7%
Wed
11.6%
Thu
12.6%
Fri
13.2%
Sat
17.4%
time of day
Morning
13.9%
Noon
17.3%
Afternoon
35.9%
Evening
25.3%
Late
7.6%

About Our El Milagro Consumer Insights

How do we know who buys El Milagro? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the El Milagro consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.