El Monterey Consumer Insights

Who buys El Monterey?

A El Monterey consumer is generally very low income, Hispanic, and adolescent age. El Monterey consumers are more likely to purchase El Monterey during larger pantry stocking trips. Brands such as Totino's Pizza Rolls, Totino's Party Pizza, and Banquet also tend to be purchased in the same trip. See sample consumer insights data below.

El Monterey Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.42
% of Basket $ (median)
5.5%
Total Basket $ (median)
$62.12

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

El Monterey Consumer Demographics

demographic
index
Female
100
Male
97
<24
130
25-34
110
35-44
99
45-54
98
55-64
78
65+
56
African American
80
Asian
71
Caucasian
102
Hispanic
111
demographic
index
Has Kids
105
No Kids
88
- $20k
164
$20k-40k
138
$40k-60k
118
$60k-80k
94
$80k-100k
80
$100k-125k
64
$125k +
44
No College
145
College
97
Adv. Degree
60

Understand El Monterey Consumer Behavior

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El Monterey Basket Affinity & Size

brand
basket affinity
Totino's Pizza Rolls 7.9x
Totino's Party Pizza 7.6x
Banquet 6.4x
Bar-S 6.4x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
134
Pantry Stocking (21+ Items)
508

Where is El Monterey Purchased?

channels
index
Club
51
Dollar
14
Drug
6
Food
98
Gas & Convenience
10
Mass
133
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bar-S 1.6x
Totino's Party Pizza 1.6x
Monster Energy 1.5x
Armour 1.5x

How Did They Pay?

method
index
Cash
109
Credit
75
Debit
97
Food Stamps
282

When is El Monterey Purchased?

day of week
Sun
19.5%
Mon
13.4%
Tue
12.6%
Wed
11.5%
Thu
11.3%
Fri
14.3%
Sat
17.4%
time of day
Morning
12.7%
Noon
15.4%
Afternoon
32.8%
Evening
30.4%
Late
8.8%

About Our El Monterey Consumer Insights

How do we know who buys El Monterey? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the El Monterey consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.