El Monterey Consumer Insights

Who buys El Monterey? A El Monterey consumer is generally very low income, Hispanic, and adolescent age. El Monterey consumers are more likely to purchase El Monterey during larger pantry stocking trips. Brands such as Totino's Pizza Rolls, Totino's Party Pizza, and Banquet also tend to be purchased in the same trip. Sample consumer insights data below.

El Monterey Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.42
% of Basket $ (median)
5.5%
Total Basket $ (median)
$62.12

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

El Monterey Consumer Demographics

demographic
index
Female
100
Male
97
<24
130
25-34
110
35-44
99
45-54
98
55-64
78
65+
56
African American
80
Asian
71
Caucasian
102
Hispanic
111
demographic
index
Has Kids
105
No Kids
88
- $20k
164
$20k-40k
138
$40k-60k
118
$60k-80k
94
$80k-100k
80
$100k-125k
64
$125k +
44
No College
145
College
97
Adv. Degree
60

Understand El Monterey Consumer Behavior

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El Monterey Basket Affinity & Size

brand
basket affinity
Totino's Pizza Rolls 7.9x
Totino's Party Pizza 7.6x
Banquet 6.4x
Bar-S 6.4x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
134
Pantry Stocking (21+ Items)
508

Where is El Monterey Purchased?

channels
index
Club
51
Dollar
14
Drug
6
Food
98
Gas & Convenience
10
Mass
133
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bar-S 1.6x
Totino's Party Pizza 1.6x
Monster Energy 1.5x
Armour 1.5x

How Did They Pay?

method
index
Cash
109
Credit
75
Debit
97
Food Stamps
282

When is El Monterey Purchased?

day of week
Sun
19.5%
Mon
13.4%
Tue
12.6%
Wed
11.5%
Thu
11.3%
Fri
14.3%
Sat
17.4%
time of day
Morning
12.7%
Noon
15.4%
Afternoon
32.8%
Evening
30.4%
Late
8.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do El Monterey consumers purchase?

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Why do El Monterey consumers try new brands?

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Where do El Monterey consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the El Monterey Target Market

Arrow and target

Who actually buys El Monterey? Do these consumers match the intended target market of El Monterey?

Thought bubble

What motivates the target market to purchase El Monterey?

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What other target market should El Monterey look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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