El Pato Consumer Insights

Who buys El Pato? El Pato consumers are generally very low income, Hispanic, and adolescent age. El Pato consumers are more likely to purchase El Pato during larger pantry stocking trips. Brands such as Bar-S, Maruchan Ramen, and Mission (Foods) also tend to be purchased in the same trip. Sample consumer insights data below.

El Pato Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.04
% of Basket $ (median)
1.7%
Total Basket $ (median)
$59.83

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

El Pato Consumer Demographics

demographic
index
Female
99
Male
114
<24
158
25-34
118
35-44
95
45-54
87
55-64
88
65+
56
African American
47
Asian
79
Caucasian
58
Hispanic
475
demographic
index
Has Kids
98
No Kids
105
- $20k
144
$20k-40k
117
$40k-60k
117
$60k-80k
107
$80k-100k
88
$100k-125k
83
$125k +
40
No College
129
College
101
Adv. Degree
60

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El Pato Basket Affinity & Size

brand
basket affinity
Bar-S 11.2x
Maruchan Ramen 7.9x
Mission (Foods) 7.6x
Vlasic 6.7x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
30
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
523

Where is El Pato Purchased?

channels
index
Club
1
Dollar
135
Drug
7
Food
152
Gas & Convenience
1
Mass
100
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.3x
Monster Energy 2.0x
Post Honey Bunches Of Oats 1.9x
Skippy 1.8x

How Did They Pay?

method
index
Cash
190
Credit
41
Debit
99
Food Stamps
194

When is El Pato Purchased?

day of week
Sun
19.1%
Mon
15.1%
Tue
12.5%
Wed
11.2%
Thu
11.0%
Fri
14.8%
Sat
16.2%
time of day
Morning
16.7%
Noon
16.8%
Afternoon
33.7%
Evening
26.5%
Late
6.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do El Pato consumers purchase?

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Why do El Pato consumers try new brands?

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Where do El Pato consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the El Pato Target Market

Arrow and target

Who actually buys El Pato? Do these consumers match the intended target market of El Pato?

Thought bubble

What motivates the target market to purchase El Pato?

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What other target market should El Pato look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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