El Pato Consumer Insights

Who buys El Pato?

A El Pato consumer is generally very low income, Hispanic, and adolescent age. El Pato consumers are more likely to purchase El Pato during larger pantry stocking trips. Brands such as Bar-S, Maruchan Ramen, and Mission (Foods) also tend to be purchased in the same trip. See sample consumer insights data below.

El Pato Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.04
% of Basket $ (median)
1.7%
Total Basket $ (median)
$59.83

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

El Pato Consumer Demographics

demographic
index
Female
99
Male
114
<24
158
25-34
118
35-44
95
45-54
87
55-64
88
65+
56
African American
47
Asian
79
Caucasian
58
Hispanic
475
demographic
index
Has Kids
98
No Kids
105
- $20k
144
$20k-40k
117
$40k-60k
117
$60k-80k
107
$80k-100k
88
$100k-125k
83
$125k +
40
No College
129
College
101
Adv. Degree
60

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El Pato Basket Affinity & Size

brand
basket affinity
Bar-S 11.2x
Maruchan Ramen 7.9x
Mission (Foods) 7.6x
Vlasic 6.7x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
30
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
523

Where is El Pato Purchased?

channels
index
Club
1
Dollar
135
Drug
7
Food
152
Gas & Convenience
1
Mass
100
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.3x
Monster Energy 2.0x
Post Honey Bunches Of Oats 1.9x
Skippy 1.8x

How Did They Pay?

method
index
Cash
190
Credit
41
Debit
99
Food Stamps
194

When is El Pato Purchased?

day of week
Sun
19.1%
Mon
15.1%
Tue
12.5%
Wed
11.2%
Thu
11.0%
Fri
14.8%
Sat
16.2%
time of day
Morning
16.7%
Noon
16.8%
Afternoon
33.7%
Evening
26.5%
Late
6.4%

About Our El Pato Consumer Insights

How do we know who buys El Pato? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the El Pato consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.