El Pato Consumer Insights

Who buys El Pato?

A El Pato consumer is generally very low income, Hispanic, and adolescent age. El Pato consumers are more likely to purchase El Pato during larger pantry stocking trips. Brands such as Bar-S, Maruchan Ramen, and Mission (Foods) also tend to be purchased in the same trip. See sample consumer insights data below.

El Pato Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.04
% of Basket $ (median)
1.7%
Total Basket $ (median)
$59.83

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

El Pato Consumer Demographics

demographic
index
Female
99
Male
114
<24
158
25-34
118
35-44
95
45-54
87
55-64
88
65+
56
African American
47
Asian
79
Caucasian
58
Hispanic
475
demographic
index
Has Kids
98
No Kids
105
- $20k
144
$20k-40k
117
$40k-60k
117
$60k-80k
107
$80k-100k
88
$100k-125k
83
$125k +
40
No College
129
College
101
Adv. Degree
60

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El Pato Basket Affinity & Size

brand
basket affinity
Bar-S 11.2x
Maruchan Ramen 7.9x
Mission (Foods) 7.6x
Vlasic 6.7x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
30
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
523

Where is El Pato Purchased?

channels
index
Club
1
Dollar
135
Drug
7
Food
152
Gas & Convenience
1
Mass
100
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.3x
Monster Energy 2.0x
Post Honey Bunches Of Oats 1.9x
Skippy 1.8x

How Did They Pay?

method
index
Cash
190
Credit
41
Debit
99
Food Stamps
194

When is El Pato Purchased?

day of week
Sun
19.1%
Mon
15.1%
Tue
12.5%
Wed
11.2%
Thu
11.0%
Fri
14.8%
Sat
16.2%
time of day
Morning
16.7%
Noon
16.8%
Afternoon
33.7%
Evening
26.5%
Late
6.4%

Get More El Pato Data

Contact us for the latest El Pato consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do El Pato consumers switch to?

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Why do consumers stop buying El Pato products?

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Which retailers do El Pato shoppers prefer to shop at?

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What motivates consumers to try El Pato products?

Research the El Pato Target Market

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Who actually buys El Pato? Do these consumers match the intended target market of El Pato?

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What motivates the target market to buy El Pato?

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What other target market should El Pato look at?

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Which other brands have a similar target market?

About Our El Pato Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.