Electrasol Consumer Insights

Who buys Electrasol?

A Electrasol consumer is generally very high income, Caucasian, and senior age. Electrasol consumers are more likely to purchase Electrasol during larger pantry stocking trips. Brands such as Archer Farms, Lysol, and Tide also tend to be purchased in the same trip. See sample consumer insights data below.

Electrasol Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$5.39
% of Basket $ (median)
13.0%
Total Basket $ (median)
$41.38

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Electrasol Consumer Demographics

demographic
index
Female
101
Male
90
<24
68
25-34
93
35-44
103
45-54
104
55-64
105
65+
118
African American
62
Asian
68
Caucasian
111
Hispanic
57
demographic
index
Has Kids
102
No Kids
96
- $20k
59
$20k-40k
76
$40k-60k
95
$60k-80k
110
$80k-100k
112
$100k-125k
117
$125k +
124
No College
80
College
101
Adv. Degree
117

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Electrasol Basket Affinity & Size

brand
basket affinity
Archer Farms 18.7x
Lysol 12.5x
Tide 8.7x
Nutella 7.4x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
62
Fill Up (11-20 Items)
188
Pantry Stocking (21+ Items)
329

Where is Electrasol Purchased?

channels
index
Club
242
Dollar
90
Drug
74
Food
97
Gas & Convenience
1
Mass
78
regions
hover to view index

What Else Do They Buy?

brand
household affinity
YoCrunch 1.8x
Entenmann's 1.7x
Skippy 1.7x
Huggies 1.6x

How Did They Pay?

method
index
Cash
78
Credit
117
Debit
102
Food Stamps
38

When is Electrasol Purchased?

day of week
Sun
16.4%
Mon
12.6%
Tue
12.3%
Wed
11.8%
Thu
12.1%
Fri
15.8%
Sat
19.0%
time of day
Morning
15.0%
Noon
20.2%
Afternoon
36.7%
Evening
23.2%
Late
4.9%

Get More Electrasol Data

Contact us for the latest Electrasol consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Electrasol consumers switch to?

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Why do consumers stop buying Electrasol products?

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Which retailers do Electrasol shoppers prefer to shop at?

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What motivates consumers to try Electrasol products?

Research the Electrasol Target Market

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Who actually buys Electrasol? Do these consumers match the intended target market of Electrasol?

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What motivates the target market to purchase Electrasol?

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What other target market should Electrasol look at?

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Which other brands have a similar target market?

About Our Electrasol Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.