ELF Studio Consumer Insights

Who buys ELF Studio?

A ELF Studio consumer is generally very low income, Hispanic, and adolescent age. ELF Studio consumers are more likely to purchase ELF Studio during larger pantry stocking trips. Brands such as Neutrogena, CoverGirl, and Archer Farms also tend to be purchased in the same trip. See sample consumer insights data below.

ELF Studio Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.00
% of Basket $ (median)
7.5%
Total Basket $ (median)
$39.92

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

ELF Studio Consumer Demographics

demographic
index
Female
104
Male
62
<24
353
25-34
137
35-44
81
45-54
75
55-64
61
65+
39
African American
80
Asian
139
Caucasian
87
Hispanic
179
demographic
index
Has Kids
93
No Kids
116
- $20k
160
$20k-40k
143
$40k-60k
98
$60k-80k
92
$80k-100k
79
$100k-125k
68
$125k +
72
No College
110
College
104
Adv. Degree
70

Understand ELF Studio Consumer Behavior

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ELF Studio Basket Affinity & Size

brand
basket affinity
Neutrogena 21.6x
CoverGirl 20.0x
Archer Farms 13.2x
TRESemme 10.7x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
98
Fill Up (11-20 Items)
180
Pantry Stocking (21+ Items)
215

Where is ELF Studio Purchased?

channels
index
Beauty
102
Dollar
4
Drug
43
Food
3
Mass
210
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Neutrogena 1.5x
Fresh Selections 1.5x
King's Hawaiian 1.4x
Lean Cuisine 1.4x

How Did They Pay?

method
index
Cash
102
Credit
76
Debit
128
Food Stamps
50

When is ELF Studio Purchased?

day of week
Sun
17.0%
Mon
10.8%
Tue
12.5%
Wed
12.4%
Thu
12.5%
Fri
17.4%
Sat
17.4%
time of day
Morning
10.2%
Noon
16.1%
Afternoon
33.7%
Evening
30.3%
Late
9.7%

About Our ELF Studio Consumer Insights

How do we know who buys ELF Studio? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the ELF Studio consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.