Ella's Kitchen Consumer Insights

Who buys Ella's Kitchen?

A Ella's Kitchen consumer is generally median income, Asian, and young adult age. Ella's Kitchen consumers are more likely to purchase Ella's Kitchen during larger pantry stocking trips. Brands such as Gerber Graduates, Gerber, and Archer Farms also tend to be purchased in the same trip. See sample consumer insights data below.

Ella's Kitchen Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.25
% of Basket $ (median)
7.0%
Total Basket $ (median)
$60.56

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Ella's Kitchen Consumer Demographics

demographic
index
Female
100
Male
103
<24
75
25-34
194
35-44
99
45-54
21
55-64
30
65+
19
African American
69
Asian
156
Caucasian
100
Hispanic
73
demographic
index
Has Kids
125
No Kids
43
- $20k
54
$20k-40k
95
$40k-60k
87
$60k-80k
121
$80k-100k
115
$100k-125k
89
$125k +
120
No College
60
College
100
Adv. Degree
146

Understand Ella's Kitchen Consumer Behavior

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Ella's Kitchen Basket Affinity & Size

brand
basket affinity
Gerber Graduates 66.5x
Gerber 39.0x
Archer Farms 16.5x
Horizon Organic 15.5x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
181
Pantry Stocking (21+ Items)
433

Where is Ella's Kitchen Purchased?

channels
index
Club
2
Dollar
0
Drug
4
Food
14
Gas & Convenience
1
Mass
208
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 3.8x
Gerber 2.4x
Horizon Organic 2.0x
Huggies 1.9x

How Did They Pay?

method
index
Cash
59
Credit
82
Debit
126
Food Stamps
106

When is Ella's Kitchen Purchased?

day of week
Sun
15.5%
Mon
12.6%
Tue
12.9%
Wed
13.7%
Thu
13.3%
Fri
14.5%
Sat
17.6%
time of day
Morning
14.3%
Noon
19.1%
Afternoon
35.9%
Evening
23.9%
Late
6.8%

About Our Ella's Kitchen Consumer Insights

How do we know who buys Ella's Kitchen? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Ella's Kitchen consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.