Ellio's Consumer Insights

Who buys Ellio's?

A Ellio's consumer is generally slightly higher income, Caucasian, and lower middle age. Ellio's consumers are more likely to purchase Ellio's during larger pantry stocking trips. Brands such as Perdue, Utz, and YoCrunch also tend to be purchased in the same trip. See sample consumer insights data below.

Ellio's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.29
% of Basket $ (median)
4.7%
Total Basket $ (median)
$69.91

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Ellio's Consumer Demographics

demographic
index
Female
100
Male
96
<24
67
25-34
81
35-44
122
45-54
107
55-64
66
65+
50
African American
84
Asian
49
Caucasian
109
Hispanic
83
demographic
index
Has Kids
115
No Kids
67
- $20k
77
$20k-40k
90
$40k-60k
95
$60k-80k
94
$80k-100k
119
$100k-125k
110
$125k +
115
No College
124
College
94
Adv. Degree
100

Understand Ellio's Consumer Behavior

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Ellio's Basket Affinity & Size

brand
basket affinity
Perdue 10.1x
Utz 7.3x
YoCrunch 6.9x
Entenmann's 5.8x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
30
Fill Up (11-20 Items)
140
Pantry Stocking (21+ Items)
520

Where is Ellio's Purchased?

channels
index
Club
32
Dollar
1
Drug
4
Food
217
Gas & Convenience
2
Mass
50
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 3.0x
Perdue 2.9x
Entenmann's 2.5x
Smart Balance 2.3x

How Did They Pay?

method
index
Cash
101
Credit
106
Debit
85
Food Stamps
188

When is Ellio's Purchased?

day of week
Sun
21.5%
Mon
12.2%
Tue
9.7%
Wed
12.4%
Thu
11.3%
Fri
14.4%
Sat
18.5%
time of day
Morning
15.8%
Noon
18.1%
Afternoon
34.4%
Evening
26.0%
Late
5.8%

Get More Ellio's Data

Contact us for the latest Ellio's consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Ellio's consumers switch to?

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Why do consumers stop buying Ellio's products?

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Which retailers do Ellio's shoppers prefer to shop at?

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What motivates consumers to try Ellio's products?

Research the Ellio's Target Market

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Who actually buys Ellio's? Do these consumers match the intended target market of Ellio's?

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What motivates the target market to purchase Ellio's?

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What other target market should Ellio's look at?

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Which other brands have a similar target market?

About Our Ellio's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.