Ellio's Consumer Insights

Who buys Ellio's? A Ellio's consumer is generally slightly higher income, Caucasian, and lower middle age. Ellio's consumers are more likely to purchase Ellio's during larger pantry stocking trips. Brands such as Perdue, Utz, and YoCrunch also tend to be purchased in the same trip. Sample consumer insights data below.

Ellio's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.29
% of Basket $ (median)
4.7%
Total Basket $ (median)
$69.91

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Ellio's Consumer Demographics

demographic
index
Female
100
Male
96
<24
67
25-34
81
35-44
122
45-54
107
55-64
66
65+
50
African American
84
Asian
49
Caucasian
109
Hispanic
83
demographic
index
Has Kids
115
No Kids
67
- $20k
77
$20k-40k
90
$40k-60k
95
$60k-80k
94
$80k-100k
119
$100k-125k
110
$125k +
115
No College
124
College
94
Adv. Degree
100

Understand Ellio's Consumer Behavior

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Ellio's Basket Affinity & Size

brand
basket affinity
Perdue 10.1x
Utz 7.3x
YoCrunch 6.9x
Entenmann's 5.8x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
30
Fill Up (11-20 Items)
140
Pantry Stocking (21+ Items)
520

Where is Ellio's Purchased?

channels
index
Club
32
Dollar
1
Drug
4
Food
217
Gas & Convenience
2
Mass
50
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 3.0x
Perdue 2.9x
Entenmann's 2.5x
Smart Balance 2.3x

How Did They Pay?

method
index
Cash
101
Credit
106
Debit
85
Food Stamps
188

When is Ellio's Purchased?

day of week
Sun
21.5%
Mon
12.2%
Tue
9.7%
Wed
12.4%
Thu
11.3%
Fri
14.4%
Sat
18.5%
time of day
Morning
15.8%
Noon
18.1%
Afternoon
34.4%
Evening
26.0%
Late
5.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Ellio's consumers purchase?

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Why do Ellio's consumers try new brands?

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Where do Ellio's consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Ellio's Target Market

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Who actually buys Ellio's? Do these consumers match the intended target market of Ellio's?

Thought bubble

What motivates the target market to purchase Ellio's?

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What other target market should Ellio's look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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