Elmer's Consumer Insights

Who buys Elmer's?

A Elmer's consumer is generally higher income, Caucasian, and lower middle age. Elmer's consumers are more likely to purchase Elmer's during larger pantry stocking trips. Brands such as Crayola, Kleenex, and Ziploc also tend to be purchased in the same trip. See sample consumer insights data below.

Elmer's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.48
% of Basket $ (median)
5.1%
Total Basket $ (median)
$48.56

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Elmer's Consumer Demographics

demographic
index
Female
102
Male
79
<24
72
25-34
91
35-44
119
45-54
92
55-64
77
65+
66
African American
91
Asian
72
Caucasian
105
Hispanic
90
demographic
index
Has Kids
116
No Kids
64
- $20k
80
$20k-40k
89
$40k-60k
98
$60k-80k
107
$80k-100k
106
$100k-125k
113
$125k +
103
No College
86
College
99
Adv. Degree
120

Understand Elmer's Consumer Behavior

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Elmer's Basket Affinity & Size

brand
basket affinity
Crayola 65.9x
Kleenex 10.0x
Ziploc 5.6x
Puffs 5.4x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
59
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
376

Where is Elmer's Purchased?

channels
index
Club
0
Dollar
173
Drug
58
Food
11
Gas & Convenience
2
Mass
195
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Crayola 1.4x
Dannon Danimals 1.4x
Armour 1.3x
Yoplait Go-Gurt 1.3x

How Did They Pay?

method
index
Cash
89
Credit
108
Debit
107
Food Stamps
47

When is Elmer's Purchased?

day of week
Sun
15.4%
Mon
14.0%
Tue
13.2%
Wed
13.2%
Thu
13.2%
Fri
15.1%
Sat
15.9%
time of day
Morning
15.0%
Noon
16.8%
Afternoon
34.5%
Evening
26.1%
Late
7.6%

Get More Elmer's Data

Contact us for the latest Elmer's consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Elmer's consumers switch to?

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Why do consumers stop buying Elmer's products?

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Which retailers do Elmer's shoppers prefer to shop at?

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What motivates consumers to try Elmer's products?

Research the Elmer's Target Market

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Who actually buys Elmer's? Do these consumers match the intended target market of Elmer's?

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What motivates the target market to buy Elmer's?

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What other target market should Elmer's look at?

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Which other brands have a similar target market?

About Our Elmer's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.