Elmer's Consumer Insights

Who buys Elmer's? Elmer's consumers are generally higher income, Caucasian, and lower middle age. Elmer's consumers are more likely to purchase Elmer's during larger pantry stocking trips. Brands such as Crayola, Kleenex, and Ziploc also tend to be purchased in the same trip. Sample consumer insights data below.

Elmer's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.48
% of Basket $ (median)
5.1%
Total Basket $ (median)
$48.56

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Elmer's Consumer Demographics

demographic
index
Female
102
Male
79
<24
72
25-34
91
35-44
119
45-54
92
55-64
77
65+
66
African American
91
Asian
72
Caucasian
105
Hispanic
90
demographic
index
Has Kids
116
No Kids
64
- $20k
80
$20k-40k
89
$40k-60k
98
$60k-80k
107
$80k-100k
106
$100k-125k
113
$125k +
103
No College
86
College
99
Adv. Degree
120

Understand Elmer's Consumer Behavior

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Elmer's Basket Affinity & Size

brand
basket affinity
Crayola 65.9x
Kleenex 10.0x
Ziploc 5.6x
Puffs 5.4x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
59
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
376

Where is Elmer's Purchased?

channels
index
Club
0
Dollar
173
Drug
58
Food
11
Gas & Convenience
2
Mass
195
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Crayola 1.4x
Dannon Danimals 1.4x
Armour 1.3x
Yoplait Go-Gurt 1.3x

How Did They Pay?

method
index
Cash
89
Credit
108
Debit
107
Food Stamps
47

When is Elmer's Purchased?

day of week
Sun
15.4%
Mon
14.0%
Tue
13.2%
Wed
13.2%
Thu
13.2%
Fri
15.1%
Sat
15.9%
time of day
Morning
15.0%
Noon
16.8%
Afternoon
34.5%
Evening
26.1%
Late
7.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Elmer's consumers purchase?

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Why do Elmer's consumers try new brands?

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Where do Elmer's consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Elmer's Target Market

Arrow and target

Who actually buys Elmer's? Do these consumers match the intended target market of Elmer's?

Thought bubble

What motivates the target market to purchase Elmer's?

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What other target market should Elmer's look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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