EMERALD Breakfast on the go! Consumer Insights

Who buys EMERALD Breakfast on the go!?

A EMERALD Breakfast on the go! consumer is generally higher income, Caucasian, and upper middle age. EMERALD Breakfast on the go! consumers are more likely to purchase EMERALD Breakfast on the go! during larger pantry stocking trips. Brands such as Kelloggs Special K, General Mills Fiber One, and Planters also tend to be purchased in the same trip. See sample consumer insights data below.

EMERALD Breakfast on the go! Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.98
% of Basket $ (median)
4.4%
Total Basket $ (median)
$68.43

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

EMERALD Breakfast on the go! Consumer Demographics

demographic
index
Female
101
Male
92
<24
89
25-34
95
35-44
104
45-54
111
55-64
94
65+
43
African American
98
Asian
58
Caucasian
110
Hispanic
69
demographic
index
Has Kids
99
No Kids
103
- $20k
89
$20k-40k
100
$40k-60k
98
$60k-80k
90
$80k-100k
121
$100k-125k
134
$125k +
68
No College
77
College
102
Adv. Degree
119

Understand EMERALD Breakfast on the go! Consumer Behavior

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EMERALD Breakfast on the go! Basket Affinity & Size

brand
basket affinity
Kelloggs Special K 8.6x
General Mills Fiber One 5.4x
Planters 5.1x
Hillshire Farm 4.7x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
128
Pantry Stocking (21+ Items)
507

Where is EMERALD Breakfast on the go! Purchased?

channels
index
Dollar
4
Drug
2
Food
98
Gas & Convenience
7
Mass
146
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.7x
Fresh Selections 1.7x
General Mills Fiber One 1.6x
Ro-Tel 1.6x

How Did They Pay?

method
index
Cash
77
Credit
109
Debit
103
Food Stamps
112

When is EMERALD Breakfast on the go! Purchased?

day of week
Sun
19.4%
Mon
14.8%
Tue
12.1%
Wed
10.9%
Thu
12.0%
Fri
13.9%
Sat
16.8%
time of day
Morning
16.8%
Noon
14.2%
Afternoon
29.8%
Evening
30.3%
Late
9.0%

About Our EMERALD Breakfast on the go! Consumer Insights

How do we know who buys EMERALD Breakfast on the go!? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the EMERALD Breakfast on the go! consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.