EMERALD Breakfast on the go! Consumer Insights

Who buys EMERALD Breakfast on the go!?

A EMERALD Breakfast on the go! consumer is generally higher income, Caucasian, and upper middle age. EMERALD Breakfast on the go! consumers are more likely to purchase EMERALD Breakfast on the go! during larger pantry stocking trips. Brands such as Kelloggs Special K, General Mills Fiber One, and Planters also tend to be purchased in the same trip. Sample consumer insights data below.

EMERALD Breakfast on the go! Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.98
% of Basket $ (median)
4.4%
Total Basket $ (median)
$68.43

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

EMERALD Breakfast on the go! Consumer Demographics

demographic
index
Female
101
Male
92
<24
89
25-34
95
35-44
104
45-54
111
55-64
94
65+
43
African American
98
Asian
58
Caucasian
110
Hispanic
69
demographic
index
Has Kids
99
No Kids
103
- $20k
89
$20k-40k
100
$40k-60k
98
$60k-80k
90
$80k-100k
121
$100k-125k
134
$125k +
68
No College
77
College
102
Adv. Degree
119

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EMERALD Breakfast on the go! Basket Affinity & Size

brand
basket affinity
Kelloggs Special K 8.6x
General Mills Fiber One 5.4x
Planters 5.1x
Hillshire Farm 4.7x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
128
Pantry Stocking (21+ Items)
507

Where is EMERALD Breakfast on the go! Purchased?

channels
index
Dollar
4
Drug
2
Food
98
Gas & Convenience
7
Mass
146
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.7x
Fresh Selections 1.7x
General Mills Fiber One 1.6x
Ro-Tel 1.6x

How Did They Pay?

method
index
Cash
77
Credit
109
Debit
103
Food Stamps
112

When is EMERALD Breakfast on the go! Purchased?

day of week
Sun
19.4%
Mon
14.8%
Tue
12.1%
Wed
10.9%
Thu
12.0%
Fri
13.9%
Sat
16.8%
time of day
Morning
16.8%
Noon
14.2%
Afternoon
29.8%
Evening
30.3%
Late
9.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do EMERALD Breakfast on the go! consumers purchase?

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Why do EMERALD Breakfast on the go! consumers try new brands?

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Where do EMERALD Breakfast on the go! consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the EMERALD Breakfast on the go! Target Market

Arrow and target

Who actually buys EMERALD Breakfast on the go!? Do these consumers match the intended target market of EMERALD Breakfast on the go!?

Thought bubble

What motivates the target market to purchase EMERALD Breakfast on the go!?

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What other target market should EMERALD Breakfast on the go! look at?

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Which other brands have a similar target market?

About Our EMERALD Breakfast on the go! Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.