Emerald (Nuts) Consumer Insights

Who buys Emerald (Nuts)?

A Emerald (Nuts) consumer is generally higher income, Caucasian, and upper middle age. Emerald (Nuts) consumers are more likely to purchase Emerald (Nuts) during larger pantry stocking trips. Brands such as Archer Farms, Weight Watchers Smart Ones, and Lean Cuisine also tend to be purchased in the same trip. Sample consumer insights data below.

Emerald (Nuts) Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.59
% of Basket $ (median)
6.0%
Total Basket $ (median)
$59.60

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Emerald (Nuts) Consumer Demographics

demographic
index
Female
101
Male
95
<24
75
25-34
83
35-44
99
45-54
121
55-64
119
65+
93
African American
93
Asian
67
Caucasian
106
Hispanic
87
demographic
index
Has Kids
94
No Kids
115
- $20k
69
$20k-40k
77
$40k-60k
95
$60k-80k
99
$80k-100k
115
$100k-125k
128
$125k +
116
No College
75
College
100
Adv. Degree
127

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Emerald (Nuts) Basket Affinity & Size

brand
basket affinity
Archer Farms 5.7x
Weight Watchers Smart Ones 5.7x
Lean Cuisine 5.5x
Snyders Of Hanover 4.3x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
45
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
456

Where is Emerald (Nuts) Purchased?

channels
index
Beauty
9
Club
6
Dollar
16
Drug
27
Food
163
Gas & Convenience
18
Mass
92
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.5x
Almond Breeze 1.5x
Perdue 1.5x
General Mills Fiber One 1.4x

How Did They Pay?

method
index
Cash
82
Credit
113
Debit
102
Food Stamps
72

When is Emerald (Nuts) Purchased?

day of week
Sun
19.9%
Mon
14.3%
Tue
12.8%
Wed
12.1%
Thu
11.4%
Fri
13.2%
Sat
16.3%
time of day
Morning
16.0%
Noon
15.7%
Afternoon
33.6%
Evening
28.8%
Late
6.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Emerald (Nuts) consumers purchase?

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Why do Emerald (Nuts) consumers try new brands?

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Where do Emerald (Nuts) consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Emerald (Nuts) Target Market

Arrow and target

Who actually buys Emerald (Nuts)? Do these consumers match the intended target market of Emerald (Nuts)?

Thought bubble

What motivates the target market to purchase Emerald (Nuts)?

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What other target market should Emerald (Nuts) look at?

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Which other brands have a similar target market?

About Our Emerald (Nuts) Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.