Emerald (Nuts) Consumer Insights

Who buys Emerald (Nuts)?

A Emerald (Nuts) consumer is generally higher income, Caucasian, and upper middle age. Emerald (Nuts) consumers are more likely to purchase Emerald (Nuts) during larger pantry stocking trips. Brands such as Archer Farms, Weight Watchers Smart Ones, and Lean Cuisine also tend to be purchased in the same trip. See sample consumer insights data below.

Emerald (Nuts) Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.59
% of Basket $ (median)
6.0%
Total Basket $ (median)
$59.60

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Emerald (Nuts) Consumer Demographics

demographic
index
Female
101
Male
95
<24
75
25-34
83
35-44
99
45-54
121
55-64
119
65+
93
African American
93
Asian
67
Caucasian
106
Hispanic
87
demographic
index
Has Kids
94
No Kids
115
- $20k
69
$20k-40k
77
$40k-60k
95
$60k-80k
99
$80k-100k
115
$100k-125k
128
$125k +
116
No College
75
College
100
Adv. Degree
127

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Emerald (Nuts) Basket Affinity & Size

brand
basket affinity
Archer Farms 5.7x
Weight Watchers Smart Ones 5.7x
Lean Cuisine 5.5x
Snyders Of Hanover 4.3x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
45
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
456

Where is Emerald (Nuts) Purchased?

channels
index
Beauty
9
Club
6
Dollar
16
Drug
27
Food
163
Gas & Convenience
18
Mass
92
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.5x
Almond Breeze 1.5x
Perdue 1.5x
General Mills Fiber One 1.4x

How Did They Pay?

method
index
Cash
82
Credit
113
Debit
102
Food Stamps
72

When is Emerald (Nuts) Purchased?

day of week
Sun
19.9%
Mon
14.3%
Tue
12.8%
Wed
12.1%
Thu
11.4%
Fri
13.2%
Sat
16.3%
time of day
Morning
16.0%
Noon
15.7%
Afternoon
33.6%
Evening
28.8%
Late
6.0%

Get More Emerald (Nuts) Data

Contact us for the latest Emerald (Nuts) consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Emerald (Nuts) consumers switch to?

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Why do consumers stop buying Emerald (Nuts) products?

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Which retailers do Emerald (Nuts) shoppers prefer to shop at?

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What motivates consumers to try Emerald (Nuts) products?

Research the Emerald (Nuts) Target Market

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Who actually buys Emerald (Nuts)? Do these consumers match the intended target market of Emerald (Nuts)?

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What motivates the target market to purchase Emerald (Nuts)?

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What other target market should Emerald (Nuts) look at?

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Which other brands have a similar target market?

About Our Emerald (Nuts) Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.