Emergen-C Consumer Insights

Who buys Emergen-C?

A Emergen-C consumer is generally slightly lower income, Asian, and young adult age. Emergen-C consumers are more likely to purchase Emergen-C during larger pantry stocking trips. Brands such as Archer Farms, Puffs, and Neutrogena also tend to be purchased in the same trip. See sample consumer insights data below.

Emergen-C Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$8.99
% of Basket $ (median)
19.0%
Total Basket $ (median)
$47.21

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Emergen-C Consumer Demographics

demographic
index
Female
98
Male
124
<24
112
25-34
114
35-44
98
45-54
97
55-64
71
65+
84
African American
99
Asian
172
Caucasian
87
Hispanic
130
demographic
index
Has Kids
91
No Kids
119
- $20k
98
$20k-40k
101
$40k-60k
106
$60k-80k
94
$80k-100k
105
$100k-125k
90
$125k +
104
No College
74
College
105
Adv. Degree
106

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Emergen-C Basket Affinity & Size

brand
basket affinity
Archer Farms 7.4x
Puffs 6.2x
Neutrogena 6.2x
Kleenex 6.1x
basket size
index
Urgent Need (1-2 Items)
35
Express Lane (3-10 Items)
93
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
220

Where is Emergen-C Purchased?

channels
index
Beauty
6
Club
87
Dollar
55
Drug
299
Food
57
Gas & Convenience
5
Mass
111
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.4x
Monster Energy 1.4x
Oroweat 1.4x
Bolthouse Farms 1.4x

How Did They Pay?

method
index
Cash
94
Credit
103
Debit
106
Food Stamps
33

When is Emergen-C Purchased?

day of week
Sun
15.2%
Mon
14.2%
Tue
13.9%
Wed
13.1%
Thu
12.9%
Fri
13.7%
Sat
17.0%
time of day
Morning
17.2%
Noon
16.6%
Afternoon
32.5%
Evening
27.0%
Late
6.6%

About Our Emergen-C Consumer Insights

How do we know who buys Emergen-C? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Emergen-C consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.