Emeril's Consumer Insights

Who buys Emeril's?

A Emeril's consumer is generally slightly higher income, Caucasian, and upper middle age. Emeril's consumers are more likely to purchase Emeril's during larger pantry stocking trips. Brands such as Barilla, Perdue, and Old El Paso also tend to be purchased in the same trip. See sample consumer insights data below.

Emeril's Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.69
% of Basket $ (median)
3.6%
Total Basket $ (median)
$74.36

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Emeril's Consumer Demographics

demographic
index
Female
101
Male
93
<24
55
25-34
85
35-44
106
45-54
117
55-64
104
65+
73
African American
93
Asian
62
Caucasian
107
Hispanic
67
demographic
index
Has Kids
103
No Kids
94
- $20k
69
$20k-40k
71
$40k-60k
70
$60k-80k
98
$80k-100k
154
$100k-125k
125
$125k +
130
No College
86
College
98
Adv. Degree
124

Understand Emeril's Consumer Behavior

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Emeril's Basket Affinity & Size

brand
basket affinity
Barilla 6.9x
Perdue 5.3x
Old El Paso 5.0x
Bertolli 4.6x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
31
Fill Up (11-20 Items)
125
Pantry Stocking (21+ Items)
535

Where is Emeril's Purchased?

channels
index
Club
66
Dollar
1
Drug
17
Food
133
Mass
103
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Boars Head 1.7x
Bertolli 1.5x
Eggland's Best 1.5x
Bolthouse Farms 1.5x

How Did They Pay?

method
index
Cash
82
Credit
107
Debit
105
Food Stamps
96

When is Emeril's Purchased?

day of week
Sun
23.1%
Mon
13.6%
Tue
13.1%
Wed
10.8%
Thu
10.9%
Fri
12.2%
Sat
16.2%
time of day
Morning
13.2%
Noon
17.8%
Afternoon
35.5%
Evening
28.4%
Late
5.0%

Get More Emeril's Data

Better understand Emeril's consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Emeril's consumers switch to?

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Why do consumers stop buying Emeril's products?

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Which retailers do Emeril's shoppers prefer to shop at?

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What motivates consumers to try Emeril's products?

Research the Emeril's Target Market

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Who actually buys Emeril's? Do these consumers match the intended target market of Emeril's?

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What motivates the target market to buy Emeril's?

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What other target market should Emeril's look at?

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Which other brands have a similar target market?

About Our Emeril's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.