Energizer Consumer Insights

Who buys Energizer? A Energizer consumer is generally very high income, Caucasian, and senior age. Energizer consumers are more likely to purchase Energizer during larger pantry stocking trips. Brands such as Archer Farms, Febreze, and Ziploc also tend to be purchased in the same trip. Sample consumer insights data below.

Energizer Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.49
% of Basket $ (median)
16.7%
Total Basket $ (median)
$44.86

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  • Recent demographic data

Energizer Consumer Demographics

demographic
index
Female
100
Male
97
<24
83
25-34
99
35-44
98
45-54
102
55-64
108
65+
118
African American
73
Asian
84
Caucasian
106
Hispanic
78
demographic
index
Has Kids
100
No Kids
100
- $20k
86
$20k-40k
93
$40k-60k
98
$60k-80k
99
$80k-100k
104
$100k-125k
106
$125k +
114
No College
92
College
100
Adv. Degree
108

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Energizer Basket Affinity & Size

brand
basket affinity
Archer Farms 5.6x
Febreze 4.2x
Ziploc 4.1x
Charmin 3.9x
basket size
index
Urgent Need (1-2 Items)
43
Express Lane (3-10 Items)
79
Fill Up (11-20 Items)
137
Pantry Stocking (21+ Items)
262

Where is Energizer Purchased?

channels
index
Beauty
1
Club
45
Dollar
197
Drug
133
Food
40
Gas & Convenience
14
Mass
151
regions
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What Else Do They Buy?

brand
household affinity
Gatorade G2 1.2x
Yoplait Light 1.1x
Duncan Hines 1.1x
Crayola 1.1x

How Did They Pay?

method
index
Cash
94
Credit
109
Debit
104
Food Stamps
32

When is Energizer Purchased?

day of week
Sun
16.3%
Mon
13.0%
Tue
12.7%
Wed
12.4%
Thu
12.0%
Fri
15.4%
Sat
18.3%
time of day
Morning
15.8%
Noon
17.7%
Afternoon
34.3%
Evening
25.5%
Late
6.7%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Energizer consumers purchase?

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Why do Energizer consumers try new brands?

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Where do Energizer consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Energizer Target Market

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Who actually buys Energizer? Do these consumers match the intended target market of Energizer?

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What motivates the target market to purchase Energizer?

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What other target market should Energizer look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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