Energizer Consumer Insights

Who buys Energizer?

A Energizer consumer is generally very high income, Caucasian, and senior age. Energizer consumers are more likely to purchase Energizer during larger pantry stocking trips. Brands such as Archer Farms, Febreze, and Ziploc also tend to be purchased in the same trip. See sample consumer insights data below.

Energizer Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$7.49
% of Basket $ (median)
16.7%
Total Basket $ (median)
$44.86

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Energizer Consumer Demographics

demographic
index
Female
100
Male
97
<24
83
25-34
99
35-44
98
45-54
102
55-64
108
65+
118
African American
73
Asian
84
Caucasian
106
Hispanic
78
demographic
index
Has Kids
100
No Kids
100
- $20k
86
$20k-40k
93
$40k-60k
98
$60k-80k
99
$80k-100k
104
$100k-125k
106
$125k +
114
No College
92
College
100
Adv. Degree
108

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Energizer Basket Affinity & Size

brand
basket affinity
Archer Farms 5.6x
Febreze 4.2x
Ziploc 4.1x
Charmin 3.9x
basket size
index
Urgent Need (1-2 Items)
43
Express Lane (3-10 Items)
79
Fill Up (11-20 Items)
137
Pantry Stocking (21+ Items)
262

Where is Energizer Purchased?

channels
index
Beauty
1
Club
45
Dollar
197
Drug
133
Food
40
Gas & Convenience
14
Mass
151
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gatorade G2 1.2x
Yoplait Light 1.1x
Duncan Hines 1.1x
Crayola 1.1x

How Did They Pay?

method
index
Cash
94
Credit
109
Debit
104
Food Stamps
32

When is Energizer Purchased?

day of week
Sun
16.3%
Mon
13.0%
Tue
12.7%
Wed
12.4%
Thu
12.0%
Fri
15.4%
Sat
18.3%
time of day
Morning
15.8%
Noon
17.7%
Afternoon
34.3%
Evening
25.5%
Late
6.7%

Get More Energizer Data

Contact us for the latest Energizer consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Energizer consumers switch to?

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Why do consumers stop buying Energizer products?

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Which retailers do Energizer shoppers prefer to shop at?

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What motivates consumers to try Energizer products?

Research the Energizer Target Market

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Who actually buys Energizer? Do these consumers match the intended target market of Energizer?

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What motivates the target market to buy Energizer?

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What other target market should Energizer look at?

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Which other brands have a similar target market?

About Our Energizer Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.