Enfagrow Consumer Insights

Who buys Enfagrow?

A Enfagrow consumer is generally very low income, Asian, and young adult age. Enfagrow consumers are more likely to purchase Enfagrow during larger pantry stocking trips. Brands such as Fresh Selections, Gerber, and Horizon Organic also tend to be purchased in the same trip. See sample consumer insights data below.

Enfagrow Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$6.70
% of Basket $ (median)
16.3%
Total Basket $ (median)
$41.18

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Enfagrow Consumer Demographics

demographic
index
Female
96
Male
143
<24
126
25-34
172
35-44
107
45-54
28
55-64
25
65+
17
African American
105
Asian
380
Caucasian
73
Hispanic
104
demographic
index
Has Kids
126
No Kids
41
- $20k
149
$20k-40k
108
$40k-60k
83
$60k-80k
130
$80k-100k
64
$100k-125k
82
$125k +
96
No College
80
College
105
Adv. Degree
101

Understand Enfagrow Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Enfagrow Basket Affinity & Size

brand
basket affinity
Fresh Selections 16.4x
Gerber 14.6x
Horizon Organic 13.2x
Driscoll's 10.2x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
61
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
359

Where is Enfagrow Purchased?

channels
index
Club
107
Drug
94
Food
226
Gas & Convenience
2
Mass
14
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 2.8x
Gerber Graduates 2.5x
Horizon Organic 2.1x
Huggies 1.8x

How Did They Pay?

method
index
Cash
85
Credit
121
Debit
77
Food Stamps
175

When is Enfagrow Purchased?

day of week
Sun
17.5%
Mon
12.4%
Tue
14.9%
Wed
12.9%
Thu
12.1%
Fri
14.7%
Sat
15.5%
time of day
Morning
14.0%
Noon
17.1%
Afternoon
30.7%
Evening
30.3%
Late
8.0%

About Our Enfagrow Consumer Insights

How do we know who buys Enfagrow? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Enfagrow consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.