Enfagrow Consumer Insights

Who buys Enfagrow?

A Enfagrow consumer is generally very low income, Asian, and young adult age. Enfagrow consumers are more likely to purchase Enfagrow during larger pantry stocking trips. Brands such as Fresh Selections, Gerber, and Horizon Organic also tend to be purchased in the same trip. Sample consumer insights data below.

Enfagrow Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.70
% of Basket $ (median)
16.3%
Total Basket $ (median)
$41.18

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Enfagrow Consumer Demographics

demographic
index
Female
96
Male
143
<24
126
25-34
172
35-44
107
45-54
28
55-64
25
65+
17
African American
105
Asian
380
Caucasian
73
Hispanic
104
demographic
index
Has Kids
126
No Kids
41
- $20k
149
$20k-40k
108
$40k-60k
83
$60k-80k
130
$80k-100k
64
$100k-125k
82
$125k +
96
No College
80
College
105
Adv. Degree
101

Understand Enfagrow Consumer Behavior

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Enfagrow Basket Affinity & Size

brand
basket affinity
Fresh Selections 16.4x
Gerber 14.6x
Horizon Organic 13.2x
Driscoll's 10.2x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
61
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
359

Where is Enfagrow Purchased?

channels
index
Club
107
Drug
94
Food
226
Gas & Convenience
2
Mass
14
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 2.8x
Gerber Graduates 2.5x
Horizon Organic 2.1x
Huggies 1.8x

How Did They Pay?

method
index
Cash
85
Credit
121
Debit
77
Food Stamps
175

When is Enfagrow Purchased?

day of week
Sun
17.5%
Mon
12.4%
Tue
14.9%
Wed
12.9%
Thu
12.1%
Fri
14.7%
Sat
15.5%
time of day
Morning
14.0%
Noon
17.1%
Afternoon
30.7%
Evening
30.3%
Late
8.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Enfagrow consumers purchase?

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Why do Enfagrow consumers try new brands?

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Where do Enfagrow consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Enfagrow Target Market

Arrow and target

Who actually buys Enfagrow? Do these consumers match the intended target market of Enfagrow?

Thought bubble

What motivates the target market to purchase Enfagrow?

magnifying glass

What other target market should Enfagrow look at?

venn diagram

Which other brands have a similar target market?

About Our Enfagrow Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.