Enfagrow Next Step Consumer Insights

Who buys Enfagrow Next Step?

A Enfagrow Next Step consumer is generally very low income, Asian, and adolescent age. Enfagrow Next Step consumers are more likely to purchase Enfagrow Next Step during larger pantry stocking trips. Brands such as Gerber Graduates, Gerber, and Horizon Organic also tend to be purchased in the same trip. Sample consumer insights data below.

Enfagrow Next Step Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$16.99
% of Basket $ (median)
37.6%
Total Basket $ (median)
$45.18

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Enfagrow Next Step Consumer Demographics

demographic
index
Female
99
Male
113
<24
189
25-34
171
35-44
112
45-54
15
55-64
14
65+
14
African American
81
Asian
441
Caucasian
58
Hispanic
145
demographic
index
Has Kids
128
No Kids
37
- $20k
170
$20k-40k
84
$40k-60k
101
$60k-80k
133
$80k-100k
60
$100k-125k
86
$125k +
83
No College
84
College
107
Adv. Degree
86

Understand Enfagrow Next Step Consumer Behavior

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Enfagrow Next Step Basket Affinity & Size

brand
basket affinity
Gerber Graduates 45.1x
Gerber 30.5x
Horizon Organic 22.9x
Huggies 18.1x
basket size
index
Urgent Need (1-2 Items)
35
Express Lane (3-10 Items)
82
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
249

Where is Enfagrow Next Step Purchased?

channels
index
Drug
72
Food
29
Mass
187
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 4.3x
Huggies 2.9x
Gerber 2.7x
Red Bull 1.9x

How Did They Pay?

method
index
Cash
70
Credit
74
Debit
102
Food Stamps
189

When is Enfagrow Next Step Purchased?

day of week
Sun
15.0%
Mon
16.0%
Tue
14.3%
Wed
11.9%
Thu
11.5%
Fri
13.5%
Sat
17.7%
time of day
Morning
13.3%
Noon
15.2%
Afternoon
28.7%
Evening
33.5%
Late
9.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Enfagrow Next Step consumers purchase?

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Why do Enfagrow Next Step consumers try new brands?

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Where do Enfagrow Next Step consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Enfagrow Next Step Target Market

Arrow and target

Who actually buys Enfagrow Next Step? Do these consumers match the intended target market of Enfagrow Next Step?

Thought bubble

What motivates the target market to purchase Enfagrow Next Step?

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What other target market should Enfagrow Next Step look at?

venn diagram

Which other brands have a similar target market?

About Our Enfagrow Next Step Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.