Enfagrow Next Step Consumer Insights

Who buys Enfagrow Next Step?

A Enfagrow Next Step consumer is generally very low income, Asian, and adolescent age. Enfagrow Next Step consumers are more likely to purchase Enfagrow Next Step during larger pantry stocking trips. Brands such as Gerber Graduates, Gerber, and Horizon Organic also tend to be purchased in the same trip. See sample consumer insights data below.

Enfagrow Next Step Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$16.99
% of Basket $ (median)
37.6%
Total Basket $ (median)
$45.18

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Enfagrow Next Step Consumer Demographics

demographic
index
Female
99
Male
113
<24
189
25-34
171
35-44
112
45-54
15
55-64
14
65+
14
African American
81
Asian
441
Caucasian
58
Hispanic
145
demographic
index
Has Kids
128
No Kids
37
- $20k
170
$20k-40k
84
$40k-60k
101
$60k-80k
133
$80k-100k
60
$100k-125k
86
$125k +
83
No College
84
College
107
Adv. Degree
86

Understand Enfagrow Next Step Consumer Behavior

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Enfagrow Next Step Basket Affinity & Size

brand
basket affinity
Gerber Graduates 45.1x
Gerber 30.5x
Horizon Organic 22.9x
Huggies 18.1x
basket size
index
Urgent Need (1-2 Items)
35
Express Lane (3-10 Items)
82
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
249

Where is Enfagrow Next Step Purchased?

channels
index
Drug
72
Food
29
Mass
187
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 4.3x
Huggies 2.9x
Gerber 2.7x
Red Bull 1.9x

How Did They Pay?

method
index
Cash
70
Credit
74
Debit
102
Food Stamps
189

When is Enfagrow Next Step Purchased?

day of week
Sun
15.0%
Mon
16.0%
Tue
14.3%
Wed
11.9%
Thu
11.5%
Fri
13.5%
Sat
17.7%
time of day
Morning
13.3%
Noon
15.2%
Afternoon
28.7%
Evening
33.5%
Late
9.3%

About Our Enfagrow Next Step Consumer Insights

How do we know who buys Enfagrow Next Step? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Enfagrow Next Step consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.