Enfamil Consumer Insights

Who buys Enfamil?

A Enfamil consumer is generally very low income, Asian, and adolescent age. Enfamil consumers are more likely to purchase Enfamil during larger pantry stocking trips. Brands such as Gerber, Gerber Graduates, and Huggies also tend to be purchased in the same trip. See sample consumer insights data below.

Enfamil Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$16.02
% of Basket $ (median)
39.8%
Total Basket $ (median)
$40.29

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Enfamil Consumer Demographics

demographic
index
Female
98
Male
117
<24
213
25-34
211
35-44
79
45-54
18
55-64
28
65+
14
African American
111
Asian
273
Caucasian
72
Hispanic
179
demographic
index
Has Kids
118
No Kids
60
- $20k
186
$20k-40k
125
$40k-60k
112
$60k-80k
91
$80k-100k
70
$100k-125k
69
$125k +
69
No College
99
College
101
Adv. Degree
96

Understand Enfamil Consumer Behavior

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Enfamil Basket Affinity & Size

brand
basket affinity
Gerber 35.6x
Gerber Graduates 18.7x
Huggies 10.9x
Horizon Organic 6.4x
basket size
index
Urgent Need (1-2 Items)
58
Express Lane (3-10 Items)
91
Fill Up (11-20 Items)
121
Pantry Stocking (21+ Items)
204

Where is Enfamil Purchased?

channels
index
Club
41
Dollar
4
Drug
111
Food
94
Gas & Convenience
33
Mass
123
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 3.2x
Gerber 2.5x
Huggies 2.2x
Red Bull 1.6x

How Did They Pay?

method
index
Cash
60
Credit
67
Debit
81
Food Stamps
616

When is Enfamil Purchased?

day of week
Sun
14.9%
Mon
13.6%
Tue
14.1%
Wed
13.1%
Thu
12.6%
Fri
15.4%
Sat
16.2%
time of day
Morning
13.2%
Noon
15.6%
Afternoon
31.5%
Evening
30.8%
Late
9.0%

About Our Enfamil Consumer Insights

How do we know who buys Enfamil? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Enfamil consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.