Enfamil Consumer Insights

Who buys Enfamil? Enfamil consumers are generally very low income, Asian, and adolescent age. Enfamil consumers are more likely to purchase Enfamil during larger pantry stocking trips. Brands such as Gerber, Gerber Graduates, and Huggies also tend to be purchased in the same trip. Sample consumer insights data below.

Enfamil Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$16.02
% of Basket $ (median)
39.8%
Total Basket $ (median)
$40.29

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Enfamil Consumer Demographics

demographic
index
Female
98
Male
117
<24
213
25-34
211
35-44
79
45-54
18
55-64
28
65+
14
African American
111
Asian
273
Caucasian
72
Hispanic
179
demographic
index
Has Kids
118
No Kids
60
- $20k
186
$20k-40k
125
$40k-60k
112
$60k-80k
91
$80k-100k
70
$100k-125k
69
$125k +
69
No College
99
College
101
Adv. Degree
96

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Enfamil Basket Affinity & Size

brand
basket affinity
Gerber 35.6x
Gerber Graduates 18.7x
Huggies 10.9x
Horizon Organic 6.4x
basket size
index
Urgent Need (1-2 Items)
58
Express Lane (3-10 Items)
91
Fill Up (11-20 Items)
121
Pantry Stocking (21+ Items)
204

Where is Enfamil Purchased?

channels
index
Club
41
Dollar
4
Drug
111
Food
94
Gas & Convenience
33
Mass
123
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 3.2x
Gerber 2.5x
Huggies 2.2x
Red Bull 1.6x

How Did They Pay?

method
index
Cash
60
Credit
67
Debit
81
Food Stamps
616

When is Enfamil Purchased?

day of week
Sun
14.9%
Mon
13.6%
Tue
14.1%
Wed
13.1%
Thu
12.6%
Fri
15.4%
Sat
16.2%
time of day
Morning
13.2%
Noon
15.6%
Afternoon
31.5%
Evening
30.8%
Late
9.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Enfamil consumers purchase?

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Why do Enfamil consumers try new brands?

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Where do Enfamil consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Enfamil Target Market

Arrow and target

Who actually buys Enfamil? Do these consumers match the intended target market of Enfamil?

Thought bubble

What motivates the target market to purchase Enfamil?

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What other target market should Enfamil look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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