Enfamil Gentlease Consumer Insights

Who buys Enfamil Gentlease?

A Enfamil Gentlease consumer is generally very low income, Hispanic, and young adult age. Enfamil Gentlease consumers are more likely to purchase Enfamil Gentlease during larger pantry stocking trips. Brands such as Gerber, Gerber Graduates, and Huggies also tend to be purchased in the same trip. See sample consumer insights data below.

Enfamil Gentlease Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$33.98
% of Basket $ (median)
65.4%
Total Basket $ (median)
$51.97

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Enfamil Gentlease Consumer Demographics

demographic
index
Female
98
Male
122
<24
161
25-34
222
35-44
73
45-54
21
55-64
32
65+
17
African American
85
Asian
138
Caucasian
88
Hispanic
176
demographic
index
Has Kids
116
No Kids
64
- $20k
145
$20k-40k
120
$40k-60k
106
$60k-80k
92
$80k-100k
72
$100k-125k
91
$125k +
85
No College
89
College
103
Adv. Degree
97

Understand Enfamil Gentlease Consumer Behavior

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Enfamil Gentlease Basket Affinity & Size

brand
basket affinity
Gerber 33.5x
Gerber Graduates 17.7x
Huggies 8.5x
Dixie 6.2x
basket size
index
Urgent Need (1-2 Items)
64
Express Lane (3-10 Items)
97
Fill Up (11-20 Items)
111
Pantry Stocking (21+ Items)
183

Where is Enfamil Gentlease Purchased?

channels
index
Club
35
Drug
140
Food
85
Gas & Convenience
43
Mass
126
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 3.5x
Gerber 2.5x
Huggies 2.3x
Sunbeam 1.5x

How Did They Pay?

method
index
Cash
60
Credit
64
Debit
83
Food Stamps
632

When is Enfamil Gentlease Purchased?

day of week
Sun
14.9%
Mon
12.3%
Tue
13.1%
Wed
13.3%
Thu
12.9%
Fri
16.7%
Sat
16.9%
time of day
Morning
13.6%
Noon
15.6%
Afternoon
31.1%
Evening
31.2%
Late
8.6%

About Our Enfamil Gentlease Consumer Insights

How do we know who buys Enfamil Gentlease? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Enfamil Gentlease consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.