Enfamil Gentlease Consumer Insights

Who buys Enfamil Gentlease?

A Enfamil Gentlease consumer is generally very low income, Hispanic, and young adult age. Enfamil Gentlease consumers are more likely to purchase Enfamil Gentlease during larger pantry stocking trips. Brands such as Gerber, Gerber Graduates, and Huggies also tend to be purchased in the same trip. Sample consumer insights data below.

Enfamil Gentlease Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$33.98
% of Basket $ (median)
65.4%
Total Basket $ (median)
$51.97

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Enfamil Gentlease Consumer Demographics

demographic
index
Female
98
Male
122
<24
161
25-34
222
35-44
73
45-54
21
55-64
32
65+
17
African American
85
Asian
138
Caucasian
88
Hispanic
176
demographic
index
Has Kids
116
No Kids
64
- $20k
145
$20k-40k
120
$40k-60k
106
$60k-80k
92
$80k-100k
72
$100k-125k
91
$125k +
85
No College
89
College
103
Adv. Degree
97

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Enfamil Gentlease Basket Affinity & Size

brand
basket affinity
Gerber 33.5x
Gerber Graduates 17.7x
Huggies 8.5x
Dixie 6.2x
basket size
index
Urgent Need (1-2 Items)
64
Express Lane (3-10 Items)
97
Fill Up (11-20 Items)
111
Pantry Stocking (21+ Items)
183

Where is Enfamil Gentlease Purchased?

channels
index
Club
35
Drug
140
Food
85
Gas & Convenience
43
Mass
126
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 3.5x
Gerber 2.5x
Huggies 2.3x
Sunbeam 1.5x

How Did They Pay?

method
index
Cash
60
Credit
64
Debit
83
Food Stamps
632

When is Enfamil Gentlease Purchased?

day of week
Sun
14.9%
Mon
12.3%
Tue
13.1%
Wed
13.3%
Thu
12.9%
Fri
16.7%
Sat
16.9%
time of day
Morning
13.6%
Noon
15.6%
Afternoon
31.1%
Evening
31.2%
Late
8.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Enfamil Gentlease consumers purchase?

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Why do Enfamil Gentlease consumers try new brands?

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Where do Enfamil Gentlease consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Enfamil Gentlease Target Market

Arrow and target

Who actually buys Enfamil Gentlease? Do these consumers match the intended target market of Enfamil Gentlease?

Thought bubble

What motivates the target market to purchase Enfamil Gentlease?

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What other target market should Enfamil Gentlease look at?

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Which other brands have a similar target market?

About Our Enfamil Gentlease Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.