Enfamil Premium Consumer Insights

Who buys Enfamil Premium?

A Enfamil Premium consumer is generally very low income, Asian, and adolescent age. Enfamil Premium consumers are more likely to purchase Enfamil Premium during larger pantry stocking trips. Brands such as Gerber, Gerber Graduates, and Huggies also tend to be purchased in the same trip. See sample consumer insights data below.

Enfamil Premium Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$31.98
% of Basket $ (median)
60.5%
Total Basket $ (median)
$52.83

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Enfamil Premium Consumer Demographics

demographic
index
Female
98
Male
115
<24
215
25-34
201
35-44
87
45-54
17
55-64
26
65+
10
African American
118
Asian
350
Caucasian
66
Hispanic
160
demographic
index
Has Kids
119
No Kids
58
- $20k
174
$20k-40k
117
$40k-60k
104
$60k-80k
92
$80k-100k
88
$100k-125k
77
$125k +
71
No College
86
College
100
Adv. Degree
118

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Enfamil Premium Basket Affinity & Size

brand
basket affinity
Gerber 42.7x
Gerber Graduates 38.7x
Huggies 9.7x
Archer Farms 7.8x
basket size
index
Urgent Need (1-2 Items)
63
Express Lane (3-10 Items)
92
Fill Up (11-20 Items)
133
Pantry Stocking (21+ Items)
178

Where is Enfamil Premium Purchased?

channels
index
Club
74
Dollar
3
Drug
140
Food
97
Gas & Convenience
61
Mass
108
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 3.4x
Gerber 2.6x
Huggies 2.4x
Monster Energy 1.7x

How Did They Pay?

method
index
Cash
65
Credit
82
Debit
92
Food Stamps
392

When is Enfamil Premium Purchased?

day of week
Sun
15.2%
Mon
13.9%
Tue
14.7%
Wed
13.3%
Thu
12.4%
Fri
14.7%
Sat
15.9%
time of day
Morning
12.8%
Noon
15.5%
Afternoon
32.2%
Evening
31.3%
Late
8.2%

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Find Answers to Questions

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Which brands do Enfamil Premium consumers switch to?

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Why do consumers stop buying Enfamil Premium products?

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Which retailers do Enfamil Premium shoppers prefer to shop at?

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What motivates consumers to try Enfamil Premium products?

Research the Enfamil Premium Target Market

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Who actually buys Enfamil Premium? Do these consumers match the intended target market of Enfamil Premium?

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What motivates the target market to buy Enfamil Premium?

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What other target market should Enfamil Premium look at?

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Which other brands have a similar target market?

About Our Enfamil Premium Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.