Enfamil Premium Consumer Insights

Who buys Enfamil Premium?

A Enfamil Premium consumer is generally very low income, Asian, and adolescent age. Enfamil Premium consumers are more likely to purchase Enfamil Premium during larger pantry stocking trips. Brands such as Gerber, Gerber Graduates, and Huggies also tend to be purchased in the same trip. See sample consumer insights data below.

Enfamil Premium Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$31.98
% of Basket $ (median)
60.5%
Total Basket $ (median)
$52.83

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Enfamil Premium Consumer Demographics

demographic
index
Female
98
Male
115
<24
215
25-34
201
35-44
87
45-54
17
55-64
26
65+
10
African American
118
Asian
350
Caucasian
66
Hispanic
160
demographic
index
Has Kids
119
No Kids
58
- $20k
174
$20k-40k
117
$40k-60k
104
$60k-80k
92
$80k-100k
88
$100k-125k
77
$125k +
71
No College
86
College
100
Adv. Degree
118

Understand Enfamil Premium Consumer Behavior

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Enfamil Premium Basket Affinity & Size

brand
basket affinity
Gerber 42.7x
Gerber Graduates 38.7x
Huggies 9.7x
Archer Farms 7.8x
basket size
index
Urgent Need (1-2 Items)
63
Express Lane (3-10 Items)
92
Fill Up (11-20 Items)
133
Pantry Stocking (21+ Items)
178

Where is Enfamil Premium Purchased?

channels
index
Club
74
Dollar
3
Drug
140
Food
97
Gas & Convenience
61
Mass
108
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 3.4x
Gerber 2.6x
Huggies 2.4x
Monster Energy 1.7x

How Did They Pay?

method
index
Cash
65
Credit
82
Debit
92
Food Stamps
392

When is Enfamil Premium Purchased?

day of week
Sun
15.2%
Mon
13.9%
Tue
14.7%
Wed
13.3%
Thu
12.4%
Fri
14.7%
Sat
15.9%
time of day
Morning
12.8%
Noon
15.5%
Afternoon
32.2%
Evening
31.3%
Late
8.2%

About Our Enfamil Premium Consumer Insights

How do we know who buys Enfamil Premium? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Enfamil Premium consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.