Enfamil Premium Lipil Consumer Insights

Who buys Enfamil Premium Lipil?

A Enfamil Premium Lipil consumer is generally very low income, Asian, and adolescent age. Enfamil Premium Lipil consumers are more likely to purchase Enfamil Premium Lipil during larger pantry stocking trips. Brands such as Gerber, Gerber Graduates, and Huggies also tend to be purchased in the same trip. See sample consumer insights data below.

Enfamil Premium Lipil Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$31.94
% of Basket $ (median)
77.0%
Total Basket $ (median)
$41.50

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Enfamil Premium Lipil Consumer Demographics

demographic
index
Female
100
Male
102
<24
462
25-34
213
35-44
62
45-54
13
55-64
26
65+
11
African American
135
Asian
265
Caucasian
63
Hispanic
256
demographic
index
Has Kids
117
No Kids
61
- $20k
342
$20k-40k
191
$40k-60k
105
$60k-80k
59
$80k-100k
35
$100k-125k
18
$125k +
23
No College
154
College
98
Adv. Degree
43

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Enfamil Premium Lipil Basket Affinity & Size

brand
basket affinity
Gerber 71.8x
Gerber Graduates 61.9x
Huggies 22.9x
Sunny Meadow 9.3x
basket size
index
Urgent Need (1-2 Items)
52
Express Lane (3-10 Items)
120
Fill Up (11-20 Items)
110
Pantry Stocking (21+ Items)
135

Where is Enfamil Premium Lipil Purchased?

channels
index
Club
46
Dollar
31
Drug
58
Food
26
Mass
180
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 3.6x
Gerber 2.8x
Huggies 2.6x
Red Bull 1.9x

How Did They Pay?

method
index
Cash
63
Credit
20
Debit
35
Food Stamps
1377

When is Enfamil Premium Lipil Purchased?

day of week
Sun
13.8%
Mon
13.0%
Tue
13.8%
Wed
13.4%
Thu
14.0%
Fri
15.1%
Sat
16.9%
time of day
Morning
12.4%
Noon
17.1%
Afternoon
30.3%
Evening
29.6%
Late
10.5%

Get More Enfamil Premium Lipil Data

Contact us for the latest Enfamil Premium Lipil consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Enfamil Premium Lipil consumers switch to?

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Why do consumers stop buying Enfamil Premium Lipil products?

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Which retailers do Enfamil Premium Lipil shoppers prefer to shop at?

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What motivates consumers to try Enfamil Premium Lipil products?

Research the Enfamil Premium Lipil Target Market

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Who actually buys Enfamil Premium Lipil? Do these consumers match the intended target market of Enfamil Premium Lipil?

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What motivates the target market to buy Enfamil Premium Lipil?

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What other target market should Enfamil Premium Lipil look at?

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Which other brands have a similar target market?

About Our Enfamil Premium Lipil Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.