Enfamil Premium Lipil Consumer Insights

Who buys Enfamil Premium Lipil? A Enfamil Premium Lipil consumer is generally very low income, Asian, and adolescent age. Enfamil Premium Lipil consumers are more likely to purchase Enfamil Premium Lipil during larger pantry stocking trips. Brands such as Gerber, Gerber Graduates, and Huggies also tend to be purchased in the same trip. Sample consumer insights data below.

Enfamil Premium Lipil Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$31.94
% of Basket $ (median)
77.0%
Total Basket $ (median)
$41.50

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Enfamil Premium Lipil Consumer Demographics

demographic
index
Female
100
Male
102
<24
462
25-34
213
35-44
62
45-54
13
55-64
26
65+
11
African American
135
Asian
265
Caucasian
63
Hispanic
256
demographic
index
Has Kids
117
No Kids
61
- $20k
342
$20k-40k
191
$40k-60k
105
$60k-80k
59
$80k-100k
35
$100k-125k
18
$125k +
23
No College
154
College
98
Adv. Degree
43

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Enfamil Premium Lipil Basket Affinity & Size

brand
basket affinity
Gerber 71.8x
Gerber Graduates 61.9x
Huggies 22.9x
Sunny Meadow 9.3x
basket size
index
Urgent Need (1-2 Items)
52
Express Lane (3-10 Items)
120
Fill Up (11-20 Items)
110
Pantry Stocking (21+ Items)
135

Where is Enfamil Premium Lipil Purchased?

channels
index
Club
46
Dollar
31
Drug
58
Food
26
Mass
180
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 3.6x
Gerber 2.8x
Huggies 2.6x
Red Bull 1.9x

How Did They Pay?

method
index
Cash
63
Credit
20
Debit
35
Food Stamps
1377

When is Enfamil Premium Lipil Purchased?

day of week
Sun
13.8%
Mon
13.0%
Tue
13.8%
Wed
13.4%
Thu
14.0%
Fri
15.1%
Sat
16.9%
time of day
Morning
12.4%
Noon
17.1%
Afternoon
30.3%
Evening
29.6%
Late
10.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Enfamil Premium Lipil consumers purchase?

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Why do Enfamil Premium Lipil consumers try new brands?

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Where do Enfamil Premium Lipil consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Enfamil Premium Lipil Target Market

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Who actually buys Enfamil Premium Lipil? Do these consumers match the intended target market of Enfamil Premium Lipil?

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What motivates the target market to purchase Enfamil Premium Lipil?

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What other target market should Enfamil Premium Lipil look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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