Enfamil Premium Newborn Consumer Insights

Who buys Enfamil Premium Newborn?

A Enfamil Premium Newborn consumer is generally very low income, Asian, and young adult age. Enfamil Premium Newborn consumers are more likely to purchase Enfamil Premium Newborn during larger pantry stocking trips. Brands such as Gerber, Huggies, and Arnold also tend to be purchased in the same trip. See sample consumer insights data below.

Enfamil Premium Newborn Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$24.99
% of Basket $ (median)
46.5%
Total Basket $ (median)
$53.69

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Enfamil Premium Newborn Consumer Demographics

demographic
index
Female
99
Male
106
<24
143
25-34
215
35-44
78
45-54
23
55-64
28
65+
23
African American
60
Asian
296
Caucasian
74
Hispanic
163
demographic
index
Has Kids
102
No Kids
95
- $20k
149
$20k-40k
104
$40k-60k
141
$60k-80k
103
$80k-100k
59
$100k-125k
52
$125k +
85
No College
108
College
100
Adv. Degree
93

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Enfamil Premium Newborn Basket Affinity & Size

brand
basket affinity
Gerber 23.0x
Huggies 13.4x
Arnold 11.5x
Always 10.6x
basket size
index
Urgent Need (1-2 Items)
47
Express Lane (3-10 Items)
96
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
182

Where is Enfamil Premium Newborn Purchased?

channels
index
Club
4
Drug
132
Food
45
Gas & Convenience
57
Mass
164
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 3.2x
Huggies 2.5x
Gerber 2.5x
Archer Farms 1.7x

How Did They Pay?

method
index
Cash
68
Credit
74
Debit
100
Food Stamps
350

When is Enfamil Premium Newborn Purchased?

day of week
Sun
14.3%
Mon
14.6%
Tue
16.3%
Wed
11.6%
Thu
11.3%
Fri
14.3%
Sat
17.6%
time of day
Morning
11.3%
Noon
14.9%
Afternoon
35.3%
Evening
29.3%
Late
9.2%

Get More Enfamil Premium Newborn Data

Contact us for the latest Enfamil Premium Newborn consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Enfamil Premium Newborn consumers switch to?

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Why do consumers stop buying Enfamil Premium Newborn products?

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Which retailers do Enfamil Premium Newborn shoppers prefer to shop at?

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What motivates consumers to try Enfamil Premium Newborn products?

Research the Enfamil Premium Newborn Target Market

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Who actually buys Enfamil Premium Newborn? Do these consumers match the intended target market of Enfamil Premium Newborn?

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What motivates the target market to purchase Enfamil Premium Newborn?

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What other target market should Enfamil Premium Newborn look at?

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Which other brands have a similar target market?

About Our Enfamil Premium Newborn Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.