Enfamil Premium Newborn Consumer Insights

Who buys Enfamil Premium Newborn? A Enfamil Premium Newborn consumer is generally very low income, Asian, and young adult age. Enfamil Premium Newborn consumers are more likely to purchase Enfamil Premium Newborn during larger pantry stocking trips. Brands such as Gerber, Huggies, and Arnold also tend to be purchased in the same trip. Sample consumer insights data below.

Enfamil Premium Newborn Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$24.99
% of Basket $ (median)
46.5%
Total Basket $ (median)
$53.69

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Enfamil Premium Newborn Consumer Demographics

demographic
index
Female
99
Male
106
<24
143
25-34
215
35-44
78
45-54
23
55-64
28
65+
23
African American
60
Asian
296
Caucasian
74
Hispanic
163
demographic
index
Has Kids
102
No Kids
95
- $20k
149
$20k-40k
104
$40k-60k
141
$60k-80k
103
$80k-100k
59
$100k-125k
52
$125k +
85
No College
108
College
100
Adv. Degree
93

Understand Enfamil Premium Newborn Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Enfamil Premium Newborn Basket Affinity & Size

brand
basket affinity
Gerber 23.0x
Huggies 13.4x
Arnold 11.5x
Always 10.6x
basket size
index
Urgent Need (1-2 Items)
47
Express Lane (3-10 Items)
96
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
182

Where is Enfamil Premium Newborn Purchased?

channels
index
Club
4
Drug
132
Food
45
Gas & Convenience
57
Mass
164
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 3.2x
Huggies 2.5x
Gerber 2.5x
Archer Farms 1.7x

How Did They Pay?

method
index
Cash
68
Credit
74
Debit
100
Food Stamps
350

When is Enfamil Premium Newborn Purchased?

day of week
Sun
14.3%
Mon
14.6%
Tue
16.3%
Wed
11.6%
Thu
11.3%
Fri
14.3%
Sat
17.6%
time of day
Morning
11.3%
Noon
14.9%
Afternoon
35.3%
Evening
29.3%
Late
9.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Enfamil Premium Newborn consumers purchase?

check mark

Why do Enfamil Premium Newborn consumers try new brands?

check mark

Where do Enfamil Premium Newborn consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Enfamil Premium Newborn Target Market

Arrow and target

Who actually buys Enfamil Premium Newborn? Do these consumers match the intended target market of Enfamil Premium Newborn?

Thought bubble

What motivates the target market to purchase Enfamil Premium Newborn?

magnifying glass

What other target market should Enfamil Premium Newborn look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us