Enfamil Premium Newborn Consumer Insights

Who buys Enfamil Premium Newborn?

A Enfamil Premium Newborn consumer is generally very low income, Asian, and young adult age. Enfamil Premium Newborn consumers are more likely to purchase Enfamil Premium Newborn during larger pantry stocking trips. Brands such as Gerber, Huggies, and Arnold also tend to be purchased in the same trip. See sample consumer insights data below.

Enfamil Premium Newborn Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$24.99
% of Basket $ (median)
46.5%
Total Basket $ (median)
$53.69

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Enfamil Premium Newborn Consumer Demographics

demographic
index
Female
99
Male
106
<24
143
25-34
215
35-44
78
45-54
23
55-64
28
65+
23
African American
60
Asian
296
Caucasian
74
Hispanic
163
demographic
index
Has Kids
102
No Kids
95
- $20k
149
$20k-40k
104
$40k-60k
141
$60k-80k
103
$80k-100k
59
$100k-125k
52
$125k +
85
No College
108
College
100
Adv. Degree
93

Understand Enfamil Premium Newborn Consumer Behavior

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Enfamil Premium Newborn Basket Affinity & Size

brand
basket affinity
Gerber 23.0x
Huggies 13.4x
Arnold 11.5x
Always 10.6x
basket size
index
Urgent Need (1-2 Items)
47
Express Lane (3-10 Items)
96
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
182

Where is Enfamil Premium Newborn Purchased?

channels
index
Club
4
Drug
132
Food
45
Gas & Convenience
57
Mass
164
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 3.2x
Huggies 2.5x
Gerber 2.5x
Archer Farms 1.7x

How Did They Pay?

method
index
Cash
68
Credit
74
Debit
100
Food Stamps
350

When is Enfamil Premium Newborn Purchased?

day of week
Sun
14.3%
Mon
14.6%
Tue
16.3%
Wed
11.6%
Thu
11.3%
Fri
14.3%
Sat
17.6%
time of day
Morning
11.3%
Noon
14.9%
Afternoon
35.3%
Evening
29.3%
Late
9.2%

About Our Enfamil Premium Newborn Consumer Insights

How do we know who buys Enfamil Premium Newborn? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Enfamil Premium Newborn consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.