Ensure Consumer Insights

Who buys Ensure? A Ensure consumer is generally very low income, Asian, and senior age. Ensure consumers are more likely to purchase Ensure during larger pantry stocking trips. Brands such as Goya, Hunt's Snack Pack, and Charmin also tend to be purchased in the same trip. Sample consumer insights data below.

Ensure Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$15.94
% of Basket $ (median)
28.4%
Total Basket $ (median)
$56.03

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Ensure Consumer Demographics

demographic
index
Female
97
Male
133
<24
157
25-34
92
35-44
73
45-54
119
55-64
154
65+
212
African American
134
Asian
260
Caucasian
78
Hispanic
143
demographic
index
Has Kids
80
No Kids
145
- $20k
140
$20k-40k
128
$40k-60k
94
$60k-80k
85
$80k-100k
77
$100k-125k
88
$125k +
104
No College
108
College
99
Adv. Degree
97

Understand Ensure Consumer Behavior

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Ensure Basket Affinity & Size

brand
basket affinity
Goya 5.8x
Hunt's Snack Pack 5.7x
Charmin 4.4x
Planters 4.4x
basket size
index
Urgent Need (1-2 Items)
35
Express Lane (3-10 Items)
84
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
257

Where is Ensure Purchased?

channels
index
Club
205
Dollar
13
Drug
238
Food
84
Gas & Convenience
3
Mass
75
regions
hover to view index

What Else Do They Buy?

brand
household affinity
King's Hawaiian 1.5x
Red Bull 1.5x
Purina Friskies 1.5x
Arizona (Beverage) 1.4x

How Did They Pay?

method
index
Cash
130
Credit
95
Debit
85
Food Stamps
133

When is Ensure Purchased?

day of week
Sun
16.4%
Mon
13.0%
Tue
13.3%
Wed
13.1%
Thu
12.7%
Fri
14.9%
Sat
16.7%
time of day
Morning
15.5%
Noon
18.3%
Afternoon
37.5%
Evening
23.0%
Late
5.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Ensure consumers purchase?

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Why do Ensure consumers try new brands?

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Where do Ensure consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Ensure Target Market

Arrow and target

Who actually buys Ensure? Do these consumers match the intended target market of Ensure?

Thought bubble

What motivates the target market to purchase Ensure?

magnifying glass

What other target market should Ensure look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us