Ensure Consumer Insights

Who buys Ensure?

A Ensure consumer is generally very low income, Asian, and senior age. Ensure consumers are more likely to purchase Ensure during larger pantry stocking trips. Brands such as Goya, Hunt's Snack Pack, and Charmin also tend to be purchased in the same trip. See sample consumer insights data below.

Ensure Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$15.94
% of Basket $ (median)
28.4%
Total Basket $ (median)
$56.03

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Ensure Consumer Demographics

demographic
index
Female
97
Male
133
<24
157
25-34
92
35-44
73
45-54
119
55-64
154
65+
212
African American
134
Asian
260
Caucasian
78
Hispanic
143
demographic
index
Has Kids
80
No Kids
145
- $20k
140
$20k-40k
128
$40k-60k
94
$60k-80k
85
$80k-100k
77
$100k-125k
88
$125k +
104
No College
108
College
99
Adv. Degree
97

Understand Ensure Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Ensure Basket Affinity & Size

brand
basket affinity
Goya 5.8x
Hunt's Snack Pack 5.7x
Charmin 4.4x
Planters 4.4x
basket size
index
Urgent Need (1-2 Items)
35
Express Lane (3-10 Items)
84
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
257

Where is Ensure Purchased?

channels
index
Club
205
Dollar
13
Drug
238
Food
84
Gas & Convenience
3
Mass
75
regions
hover to view index

What Else Do They Buy?

brand
household affinity
King's Hawaiian 1.5x
Red Bull 1.5x
Purina Friskies 1.5x
Arizona (Beverage) 1.4x

How Did They Pay?

method
index
Cash
130
Credit
95
Debit
85
Food Stamps
133

When is Ensure Purchased?

day of week
Sun
16.4%
Mon
13.0%
Tue
13.3%
Wed
13.1%
Thu
12.7%
Fri
14.9%
Sat
16.7%
time of day
Morning
15.5%
Noon
18.3%
Afternoon
37.5%
Evening
23.0%
Late
5.6%

About Our Ensure Consumer Insights

How do we know who buys Ensure? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Ensure consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.