Ensure Consumer Insights

Who buys Ensure?

A Ensure consumer is generally very low income, Asian, and senior age. Ensure consumers are more likely to purchase Ensure during larger pantry stocking trips. Brands such as Goya, Hunt's Snack Pack, and Charmin also tend to be purchased in the same trip. See sample consumer insights data below.

Ensure Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$15.94
% of Basket $ (median)
28.4%
Total Basket $ (median)
$56.03

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Ensure Consumer Demographics

demographic
index
Female
97
Male
133
<24
157
25-34
92
35-44
73
45-54
119
55-64
154
65+
212
African American
134
Asian
260
Caucasian
78
Hispanic
143
demographic
index
Has Kids
80
No Kids
145
- $20k
140
$20k-40k
128
$40k-60k
94
$60k-80k
85
$80k-100k
77
$100k-125k
88
$125k +
104
No College
108
College
99
Adv. Degree
97

Understand Ensure Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Ensure Basket Affinity & Size

brand
basket affinity
Goya 5.8x
Hunt's Snack Pack 5.7x
Charmin 4.4x
Planters 4.4x
basket size
index
Urgent Need (1-2 Items)
35
Express Lane (3-10 Items)
84
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
257

Where is Ensure Purchased?

channels
index
Club
205
Dollar
13
Drug
238
Food
84
Gas & Convenience
3
Mass
75
regions
hover to view index

What Else Do They Buy?

brand
household affinity
King's Hawaiian 1.5x
Red Bull 1.5x
Purina Friskies 1.5x
Arizona (Beverage) 1.4x

How Did They Pay?

method
index
Cash
130
Credit
95
Debit
85
Food Stamps
133

When is Ensure Purchased?

day of week
Sun
16.4%
Mon
13.0%
Tue
13.3%
Wed
13.1%
Thu
12.7%
Fri
14.9%
Sat
16.7%
time of day
Morning
15.5%
Noon
18.3%
Afternoon
37.5%
Evening
23.0%
Late
5.6%

Get More Ensure Data

Contact us for the latest Ensure consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do Ensure consumers switch to?

Stop sign

Why do consumers stop buying Ensure products?

Store front

Which retailers do Ensure shoppers prefer to shop at?

Sale sign

What motivates consumers to try Ensure products?

Research the Ensure Target Market

Arrow and target

Who actually buys Ensure? Do these consumers match the intended target market of Ensure?

Thought bubble

What motivates the target market to purchase Ensure?

Magnifying glass

What other target market should Ensure look at?

Venn diagram

Which other brands have a similar target market?

About Our Ensure Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.