Ensure Active Consumer Insights

Who buys Ensure Active? A Ensure Active consumer is generally lower income, Asian, and older age. Ensure Active consumers are more likely to purchase Ensure Active during larger pantry stocking trips. Brands such as Olay, Purina Friskies, and V8 also tend to be purchased in the same trip. Sample consumer insights data below.

Ensure Active Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$8.97
% of Basket $ (median)
25.8%
Total Basket $ (median)
$34.74

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Ensure Active Consumer Demographics

demographic
index
Female
101
Male
87
<24
83
25-34
102
35-44
79
45-54
90
55-64
215
65+
133
African American
158
Asian
225
Caucasian
84
Hispanic
118
demographic
index
Has Kids
77
No Kids
153
- $20k
124
$20k-40k
158
$40k-60k
91
$60k-80k
97
$80k-100k
68
$100k-125k
63
$125k +
95
No College
97
College
100
Adv. Degree
103

Understand Ensure Active Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Ensure Active Basket Affinity & Size

brand
basket affinity
Olay 10.1x
Purina Friskies 7.7x
V8 7.5x
Chef Boyardee 6.9x
basket size
index
Urgent Need (1-2 Items)
27
Express Lane (3-10 Items)
85
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
275

Where is Ensure Active Purchased?

channels
index
Drug
372
Food
26
Gas & Convenience
3
Mass
145
regions
hover to view index

What Else Do They Buy?

brand
household affinity
V8 1.9x
Marlboro Gold Pack 1.8x
Huggies 1.7x
Marlboro 1.7x

How Did They Pay?

method
index
Cash
152
Credit
82
Debit
84
Food Stamps
106

When is Ensure Active Purchased?

day of week
Sun
17.3%
Mon
13.4%
Tue
11.4%
Wed
11.9%
Thu
12.6%
Fri
16.7%
Sat
16.6%
time of day
Morning
14.0%
Noon
18.5%
Afternoon
36.1%
Evening
22.9%
Late
8.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Ensure Active consumers purchase?

check mark

Why do Ensure Active consumers try new brands?

check mark

Where do Ensure Active consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Ensure Active Target Market

Arrow and target

Who actually buys Ensure Active? Do these consumers match the intended target market of Ensure Active?

Thought bubble

What motivates the target market to purchase Ensure Active?

magnifying glass

What other target market should Ensure Active look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us