Ensure Active Consumer Insights

Who buys Ensure Active?

A Ensure Active consumer is generally lower income, Asian, and older age. Ensure Active consumers are more likely to purchase Ensure Active during larger pantry stocking trips. Brands such as Olay, Purina Friskies, and V8 also tend to be purchased in the same trip. See sample consumer insights data below.

Ensure Active Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$8.97
% of Basket $ (median)
25.8%
Total Basket $ (median)
$34.74

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Ensure Active Consumer Demographics

demographic
index
Female
101
Male
87
<24
83
25-34
102
35-44
79
45-54
90
55-64
215
65+
133
African American
158
Asian
225
Caucasian
84
Hispanic
118
demographic
index
Has Kids
77
No Kids
153
- $20k
124
$20k-40k
158
$40k-60k
91
$60k-80k
97
$80k-100k
68
$100k-125k
63
$125k +
95
No College
97
College
100
Adv. Degree
103

Understand Ensure Active Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Ensure Active Basket Affinity & Size

brand
basket affinity
Olay 10.1x
Purina Friskies 7.7x
V8 7.5x
Chef Boyardee 6.9x
basket size
index
Urgent Need (1-2 Items)
27
Express Lane (3-10 Items)
85
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
275

Where is Ensure Active Purchased?

channels
index
Drug
372
Food
26
Gas & Convenience
3
Mass
145
regions
hover to view index

What Else Do They Buy?

brand
household affinity
V8 1.9x
Marlboro Gold Pack 1.8x
Huggies 1.7x
Marlboro 1.7x

How Did They Pay?

method
index
Cash
152
Credit
82
Debit
84
Food Stamps
106

When is Ensure Active Purchased?

day of week
Sun
17.3%
Mon
13.4%
Tue
11.4%
Wed
11.9%
Thu
12.6%
Fri
16.7%
Sat
16.6%
time of day
Morning
14.0%
Noon
18.5%
Afternoon
36.1%
Evening
22.9%
Late
8.5%

About Our Ensure Active Consumer Insights

How do we know who buys Ensure Active? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Ensure Active consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.