Ensure Plus Consumer Insights

Who buys Ensure Plus?

A Ensure Plus consumer is generally very high income, Hispanic, and senior age. Ensure Plus consumers are more likely to purchase Ensure Plus during larger pantry stocking trips. Brands such as Bounty, Marie Callender's, and Taylor Farms also tend to be purchased in the same trip. See sample consumer insights data below.

Ensure Plus Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$11.99
% of Basket $ (median)
29.0%
Total Basket $ (median)
$41.39

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Ensure Plus Consumer Demographics

demographic
index
Female
94
Male
157
<24
101
25-34
87
35-44
66
45-54
136
55-64
184
65+
202
African American
134
Asian
141
Caucasian
87
Hispanic
175
demographic
index
Has Kids
82
No Kids
140
- $20k
119
$20k-40k
99
$40k-60k
95
$60k-80k
89
$80k-100k
99
$100k-125k
79
$125k +
136
No College
110
College
94
Adv. Degree
120

Understand Ensure Plus Consumer Behavior

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Ensure Plus Basket Affinity & Size

brand
basket affinity
Bounty 10.4x
Marie Callender's 9.4x
Taylor Farms 7.5x
Skippy 6.8x
basket size
index
Urgent Need (1-2 Items)
35
Express Lane (3-10 Items)
87
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
236

Where is Ensure Plus Purchased?

channels
index
Club
215
Drug
220
Food
90
Mass
71
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 2.1x
Marlboro 2.0x
Purina Friskies 1.8x
Eggland's Best 1.6x

How Did They Pay?

method
index
Cash
128
Credit
84
Debit
94
Food Stamps
143

When is Ensure Plus Purchased?

day of week
Sun
16.9%
Mon
12.4%
Tue
13.7%
Wed
12.4%
Thu
10.9%
Fri
15.3%
Sat
18.4%
time of day
Morning
16.8%
Noon
17.9%
Afternoon
37.0%
Evening
23.0%
Late
5.2%

Get More Ensure Plus Data

Contact us for the latest Ensure Plus consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Ensure Plus consumers switch to?

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Why do consumers stop buying Ensure Plus products?

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Which retailers do Ensure Plus shoppers prefer to shop at?

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What motivates consumers to try Ensure Plus products?

Research the Ensure Plus Target Market

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Who actually buys Ensure Plus? Do these consumers match the intended target market of Ensure Plus?

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What motivates the target market to buy Ensure Plus?

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What other target market should Ensure Plus look at?

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Which other brands have a similar target market?

About Our Ensure Plus Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.