Entenmann's Consumer Insights

Who buys Entenmann's?

A Entenmann's consumer is generally very high income, Caucasian, and lower middle age. Entenmann's consumers are more likely to purchase Entenmann's during larger pantry stocking trips. Brands such as Perdue, YoCrunch, and Dannon Danimals also tend to be purchased in the same trip. See sample consumer insights data below.

Entenmann's Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.49
% of Basket $ (median)
7.4%
Total Basket $ (median)
$60.44

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Entenmann's Consumer Demographics

demographic
index
Female
101
Male
86
<24
59
25-34
74
35-44
120
45-54
109
55-64
84
65+
94
African American
84
Asian
50
Caucasian
108
Hispanic
94
demographic
index
Has Kids
115
No Kids
65
- $20k
72
$20k-40k
79
$40k-60k
84
$60k-80k
95
$80k-100k
112
$100k-125k
127
$125k +
142
No College
95
College
99
Adv. Degree
111

Understand Entenmann's Consumer Behavior

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Entenmann's Basket Affinity & Size

brand
basket affinity
Perdue 6.9x
YoCrunch 5.0x
Dannon Danimals 5.0x
Pop-Tarts 4.5x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
56
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
399

Where is Entenmann's Purchased?

channels
index
Beauty
6
Club
35
Dollar
8
Drug
29
Food
193
Gas & Convenience
63
Mass
62
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 1.7x
Utz 1.6x
YoCrunch 1.6x
Goya 1.5x

How Did They Pay?

method
index
Cash
106
Credit
103
Debit
92
Food Stamps
124

When is Entenmann's Purchased?

day of week
Sun
18.9%
Mon
12.8%
Tue
12.1%
Wed
12.1%
Thu
12.3%
Fri
14.8%
Sat
16.9%
time of day
Morning
16.6%
Noon
16.4%
Afternoon
33.0%
Evening
27.8%
Late
6.2%

Get More Entenmann's Data

Better understand Entenmann's consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Entenmann's consumers switch to?

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Why do consumers stop buying Entenmann's products?

Store front

Which retailers do Entenmann's shoppers prefer to shop at?

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What motivates consumers to try Entenmann's products?

Research the Entenmann's Target Market

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Who actually buys Entenmann's? Do these consumers match the intended target market of Entenmann's?

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What motivates the target market to buy Entenmann's?

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What other target market should Entenmann's look at?

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Which other brands have a similar target market?

About Our Entenmann's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.