Entenmanns Softees Consumer Insights

Who buys Entenmanns Softees?

A Entenmanns Softees consumer is generally lower income, African American, and upper middle age. Entenmanns Softees consumers are more likely to purchase Entenmanns Softees during larger pantry stocking trips. Brands such as Chef Boyardee, Nabisco Chips Ahoy!, and Yoplait Light also tend to be purchased in the same trip. See sample consumer insights data below.

Entenmanns Softees Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.48
% of Basket $ (median)
5.4%
Total Basket $ (median)
$63.98

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Entenmanns Softees Consumer Demographics

demographic
index
Female
100
Male
96
<24
76
25-34
83
35-44
103
45-54
118
55-64
104
65+
106
African American
114
Asian
33
Caucasian
108
Hispanic
86
demographic
index
Has Kids
103
No Kids
93
- $20k
92
$20k-40k
126
$40k-60k
92
$60k-80k
97
$80k-100k
105
$100k-125k
84
$125k +
96
No College
125
College
96
Adv. Degree
92

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Entenmanns Softees Basket Affinity & Size

brand
basket affinity
Chef Boyardee 4.9x
Nabisco Chips Ahoy! 4.4x
Yoplait Light 4.3x
Hillshire Farm 4.3x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
54
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
410

Where is Entenmanns Softees Purchased?

channels
index
Club
6
Dollar
6
Drug
45
Food
133
Gas & Convenience
51
Mass
111
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 1.8x
Utz 1.8x
Hostess 1.7x
Birds Eye Steamfresh 1.6x

How Did They Pay?

method
index
Cash
141
Credit
82
Debit
88
Food Stamps
170

When is Entenmanns Softees Purchased?

day of week
Sun
16.3%
Mon
13.3%
Tue
12.1%
Wed
11.4%
Thu
12.8%
Fri
17.7%
Sat
16.4%
time of day
Morning
17.5%
Noon
13.8%
Afternoon
30.9%
Evening
29.3%
Late
8.5%

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Find Answers to Questions

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Which brands do Entenmanns Softees consumers switch to?

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Why do consumers stop buying Entenmanns Softees products?

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Which retailers do Entenmanns Softees shoppers prefer to shop at?

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What motivates consumers to try Entenmanns Softees products?

Research the Entenmanns Softees Target Market

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Who actually buys Entenmanns Softees? Do these consumers match the intended target market of Entenmanns Softees?

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What motivates the target market to buy Entenmanns Softees?

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What other target market should Entenmanns Softees look at?

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Which other brands have a similar target market?

About Our Entenmanns Softees Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.