Envirokidz Consumer Insights

Who buys Envirokidz?

A Envirokidz consumer is generally very high income, Asian, and lower middle age. Envirokidz consumers are more likely to purchase Envirokidz during larger pantry stocking trips. Brands such as Archer Farms, Almond Breeze, and Horizon Organic also tend to be purchased in the same trip. See sample consumer insights data below.

Envirokidz Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.5%
Total Basket $ (median)
$66.29

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Envirokidz Consumer Demographics

demographic
index
Female
100
Male
104
<24
95
25-34
94
35-44
121
45-54
92
55-64
38
65+
95
African American
27
Asian
128
Caucasian
101
Hispanic
96
demographic
index
Has Kids
118
No Kids
60
- $20k
35
$20k-40k
54
$40k-60k
79
$60k-80k
75
$80k-100k
119
$100k-125k
164
$125k +
194
No College
45
College
102
Adv. Degree
157

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Envirokidz Basket Affinity & Size

brand
basket affinity
Archer Farms 31.7x
Almond Breeze 16.3x
Horizon Organic 13.9x
Oroweat 8.5x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
473

Where is Envirokidz Purchased?

channels
index
Club
72
Drug
7
Food
233
Mass
29
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 2.2x
Almond Breeze 2.2x
Archer Farms 1.8x
Silk 1.7x

How Did They Pay?

method
index
Cash
62
Credit
154
Debit
78
Food Stamps
34

When is Envirokidz Purchased?

day of week
Sun
16.5%
Mon
15.9%
Tue
15.1%
Wed
12.1%
Thu
10.9%
Fri
14.1%
Sat
15.3%
time of day
Morning
19.7%
Noon
20.0%
Afternoon
35.8%
Evening
21.6%
Late
3.0%

About Our Envirokidz Consumer Insights

How do we know who buys Envirokidz? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Envirokidz consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.