Envirokidz Consumer Insights

Who buys Envirokidz? Envirokidz consumers are generally very high income, Asian, and lower middle age. Envirokidz consumers are more likely to purchase Envirokidz during larger pantry stocking trips. Brands such as Archer Farms, Almond Breeze, and Horizon Organic also tend to be purchased in the same trip. Sample consumer insights data below.

Envirokidz Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.5%
Total Basket $ (median)
$66.29

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Envirokidz Consumer Demographics

demographic
index
Female
100
Male
104
<24
95
25-34
94
35-44
121
45-54
92
55-64
38
65+
95
African American
27
Asian
128
Caucasian
101
Hispanic
96
demographic
index
Has Kids
118
No Kids
60
- $20k
35
$20k-40k
54
$40k-60k
79
$60k-80k
75
$80k-100k
119
$100k-125k
164
$125k +
194
No College
45
College
102
Adv. Degree
157

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Envirokidz Basket Affinity & Size

brand
basket affinity
Archer Farms 31.7x
Almond Breeze 16.3x
Horizon Organic 13.9x
Oroweat 8.5x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
473

Where is Envirokidz Purchased?

channels
index
Club
72
Drug
7
Food
233
Mass
29
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 2.2x
Almond Breeze 2.2x
Archer Farms 1.8x
Silk 1.7x

How Did They Pay?

method
index
Cash
62
Credit
154
Debit
78
Food Stamps
34

When is Envirokidz Purchased?

day of week
Sun
16.5%
Mon
15.9%
Tue
15.1%
Wed
12.1%
Thu
10.9%
Fri
14.1%
Sat
15.3%
time of day
Morning
19.7%
Noon
20.0%
Afternoon
35.8%
Evening
21.6%
Late
3.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Envirokidz consumers purchase?

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Why do Envirokidz consumers try new brands?

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Where do Envirokidz consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Envirokidz Target Market

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Who actually buys Envirokidz? Do these consumers match the intended target market of Envirokidz?

Thought bubble

What motivates the target market to purchase Envirokidz?

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What other target market should Envirokidz look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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