Eos Consumer Insights

Who buys Eos?

A Eos consumer is generally very high income, Asian, and adolescent age. Eos consumers are more likely to purchase Eos during larger pantry stocking trips. Brands such as Archer Farms, Neutrogena, and Oral-B also tend to be purchased in the same trip. See sample consumer insights data below.

Eos Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.99
% of Basket $ (median)
7.2%
Total Basket $ (median)
$41.77

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Eos Consumer Demographics

demographic
index
Female
102
Male
78
<24
123
25-34
97
35-44
111
45-54
97
55-64
67
65+
59
African American
99
Asian
127
Caucasian
95
Hispanic
112
demographic
index
Has Kids
107
No Kids
85
- $20k
96
$20k-40k
85
$40k-60k
90
$60k-80k
93
$80k-100k
100
$100k-125k
117
$125k +
134
No College
81
College
101
Adv. Degree
117

Understand Eos Consumer Behavior

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Eos Basket Affinity & Size

brand
basket affinity
Archer Farms 9.1x
Neutrogena 8.2x
Oral-B 7.1x
Crayola 6.1x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
91
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
238

Where is Eos Purchased?

channels
index
Beauty
1038
Club
169
Dollar
154
Drug
168
Food
22
Gas & Convenience
1
Mass
130
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.4x
Archer Farms 1.3x
Neutrogena 1.3x
Nutella 1.3x

How Did They Pay?

method
index
Cash
92
Credit
105
Debit
107
Food Stamps
38

When is Eos Purchased?

day of week
Sun
15.2%
Mon
11.6%
Tue
12.1%
Wed
12.7%
Thu
12.5%
Fri
16.6%
Sat
19.2%
time of day
Morning
12.9%
Noon
17.7%
Afternoon
36.3%
Evening
27.0%
Late
6.1%

Get More Eos Data

Contact us for the latest Eos consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Eos consumers switch to?

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Why do consumers stop buying Eos products?

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Which retailers do Eos shoppers prefer to shop at?

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What motivates consumers to try Eos products?

Research the Eos Target Market

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Who actually buys Eos? Do these consumers match the intended target market of Eos?

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What motivates the target market to purchase Eos?

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What other target market should Eos look at?

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Which other brands have a similar target market?

About Our Eos Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.