Eos Consumer Insights

Who buys Eos? A Eos consumer is generally very high income, Asian, and adolescent age. Eos consumers are more likely to purchase Eos during larger pantry stocking trips. Brands such as Archer Farms, Neutrogena, and Oral-B also tend to be purchased in the same trip. Sample consumer insights data below.

Eos Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
7.2%
Total Basket $ (median)
$41.77

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Eos Consumer Demographics

demographic
index
Female
102
Male
78
<24
123
25-34
97
35-44
111
45-54
97
55-64
67
65+
59
African American
99
Asian
127
Caucasian
95
Hispanic
112
demographic
index
Has Kids
107
No Kids
85
- $20k
96
$20k-40k
85
$40k-60k
90
$60k-80k
93
$80k-100k
100
$100k-125k
117
$125k +
134
No College
81
College
101
Adv. Degree
117

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Eos Basket Affinity & Size

brand
basket affinity
Archer Farms 9.1x
Neutrogena 8.2x
Oral-B 7.1x
Crayola 6.1x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
91
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
238

Where is Eos Purchased?

channels
index
Beauty
1038
Club
169
Dollar
154
Drug
168
Food
22
Gas & Convenience
1
Mass
130
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.4x
Archer Farms 1.3x
Neutrogena 1.3x
Nutella 1.3x

How Did They Pay?

method
index
Cash
92
Credit
105
Debit
107
Food Stamps
38

When is Eos Purchased?

day of week
Sun
15.2%
Mon
11.6%
Tue
12.1%
Wed
12.7%
Thu
12.5%
Fri
16.6%
Sat
19.2%
time of day
Morning
12.9%
Noon
17.7%
Afternoon
36.3%
Evening
27.0%
Late
6.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Eos consumers purchase?

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Why do Eos consumers try new brands?

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Where do Eos consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Eos Target Market

Arrow and target

Who actually buys Eos? Do these consumers match the intended target market of Eos?

Thought bubble

What motivates the target market to purchase Eos?

magnifying glass

What other target market should Eos look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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