Eos Consumer Insights

Who buys Eos?

A Eos consumer is generally very high income, Asian, and adolescent age. Eos consumers are more likely to purchase Eos during larger pantry stocking trips. Brands such as Archer Farms, Neutrogena, and Oral-B also tend to be purchased in the same trip. See sample consumer insights data below.

Eos Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
7.2%
Total Basket $ (median)
$41.77

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Eos Consumer Demographics

demographic
index
Female
102
Male
78
<24
123
25-34
97
35-44
111
45-54
97
55-64
67
65+
59
African American
99
Asian
127
Caucasian
95
Hispanic
112
demographic
index
Has Kids
107
No Kids
85
- $20k
96
$20k-40k
85
$40k-60k
90
$60k-80k
93
$80k-100k
100
$100k-125k
117
$125k +
134
No College
81
College
101
Adv. Degree
117

Understand Eos Consumer Behavior

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Eos Basket Affinity & Size

brand
basket affinity
Archer Farms 9.1x
Neutrogena 8.2x
Oral-B 7.1x
Crayola 6.1x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
91
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
238

Where is Eos Purchased?

channels
index
Beauty
1038
Club
169
Dollar
154
Drug
168
Food
22
Gas & Convenience
1
Mass
130
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.4x
Archer Farms 1.3x
Neutrogena 1.3x
Nutella 1.3x

How Did They Pay?

method
index
Cash
92
Credit
105
Debit
107
Food Stamps
38

When is Eos Purchased?

day of week
Sun
15.2%
Mon
11.6%
Tue
12.1%
Wed
12.7%
Thu
12.5%
Fri
16.6%
Sat
19.2%
time of day
Morning
12.9%
Noon
17.7%
Afternoon
36.3%
Evening
27.0%
Late
6.1%

About Our Eos Consumer Insights

How do we know who buys Eos? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Eos consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.