Equal Consumer Insights

Who buys Equal?

A Equal consumer is generally very low income, African American, and older age. Equal consumers are more likely to purchase Equal during larger pantry stocking trips. Brands such as Maxwell House, Domino, and Hellmann's also tend to be purchased in the same trip. See sample consumer insights data below.

Equal Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.97
% of Basket $ (median)
9.5%
Total Basket $ (median)
$52.05

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Equal Consumer Demographics

demographic
index
Female
97
Male
132
<24
127
25-34
68
35-44
89
45-54
113
55-64
199
65+
151
African American
170
Asian
93
Caucasian
96
Hispanic
111
demographic
index
Has Kids
87
No Kids
130
- $20k
114
$20k-40k
101
$40k-60k
93
$60k-80k
90
$80k-100k
103
$100k-125k
101
$125k +
114
No College
114
College
95
Adv. Degree
109

Understand Equal Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Equal Basket Affinity & Size

brand
basket affinity
Maxwell House 9.0x
Domino 6.8x
Hellmann's 6.4x
Glade 6.3x
basket size
index
Urgent Need (1-2 Items)
27
Express Lane (3-10 Items)
73
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
297

Where is Equal Purchased?

channels
index
Beauty
104
Club
284
Dollar
1
Drug
112
Food
79
Gas & Convenience
2
Mass
79
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.8x
Maxwell House 1.6x
Marlboro 1.6x
Sunny Meadow 1.5x

How Did They Pay?

method
index
Cash
121
Credit
102
Debit
88
Food Stamps
111

When is Equal Purchased?

day of week
Sun
15.1%
Mon
15.0%
Tue
12.8%
Wed
12.8%
Thu
13.9%
Fri
14.4%
Sat
15.9%
time of day
Morning
16.5%
Noon
20.3%
Afternoon
38.2%
Evening
20.1%
Late
4.9%

Get More Equal Data

Better understand Equal consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Equal consumers switch to?

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Why do consumers stop buying Equal products?

Store front

Which retailers do Equal shoppers prefer to shop at?

Sale sign

What motivates consumers to try Equal products?

Research the Equal Target Market

Arrow and target

Who actually buys Equal? Do these consumers match the intended target market of Equal?

Thought bubble

What motivates the target market to buy Equal?

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What other target market should Equal look at?

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Which other brands have a similar target market?

About Our Equal Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.