Equal Consumer Insights

Who buys Equal?

A Equal consumer is generally very low income, African American, and older age. Equal consumers are more likely to purchase Equal during larger pantry stocking trips. Brands such as Maxwell House, Domino, and Hellmann's also tend to be purchased in the same trip. See sample consumer insights data below.

Equal Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.97
% of Basket $ (median)
9.5%
Total Basket $ (median)
$52.05

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Equal Consumer Demographics

demographic
index
Female
97
Male
132
<24
127
25-34
68
35-44
89
45-54
113
55-64
199
65+
151
African American
170
Asian
93
Caucasian
96
Hispanic
111
demographic
index
Has Kids
87
No Kids
130
- $20k
114
$20k-40k
101
$40k-60k
93
$60k-80k
90
$80k-100k
103
$100k-125k
101
$125k +
114
No College
114
College
95
Adv. Degree
109

Understand Equal Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Equal Basket Affinity & Size

brand
basket affinity
Maxwell House 9.0x
Domino 6.8x
Hellmann's 6.4x
Glade 6.3x
basket size
index
Urgent Need (1-2 Items)
27
Express Lane (3-10 Items)
73
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
297

Where is Equal Purchased?

channels
index
Beauty
104
Club
284
Dollar
1
Drug
112
Food
79
Gas & Convenience
2
Mass
79
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.8x
Maxwell House 1.6x
Marlboro 1.6x
Sunny Meadow 1.5x

How Did They Pay?

method
index
Cash
121
Credit
102
Debit
88
Food Stamps
111

When is Equal Purchased?

day of week
Sun
15.1%
Mon
15.0%
Tue
12.8%
Wed
12.8%
Thu
13.9%
Fri
14.4%
Sat
15.9%
time of day
Morning
16.5%
Noon
20.3%
Afternoon
38.2%
Evening
20.1%
Late
4.9%

About Our Equal Consumer Insights

How do we know who buys Equal? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Equal consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.