Equaline Consumer Insights

Who buys Equaline? A Equaline consumer is generally very high income, Caucasian, and older age. Equaline consumers are more likely to purchase Equaline during larger pantry stocking trips. Brands such as Fresh Express, Yoplait Light, and Snyders Of Hanover also tend to be purchased in the same trip. Sample consumer insights data below.

Equaline Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.99
% of Basket $ (median)
8.8%
Total Basket $ (median)
$45.40

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Equaline Consumer Demographics

demographic
index
Female
98
Male
124
<24
103
25-34
89
35-44
94
45-54
114
55-64
129
65+
115
African American
43
Asian
69
Caucasian
112
Hispanic
53
demographic
index
Has Kids
95
No Kids
111
- $20k
94
$20k-40k
80
$40k-60k
82
$60k-80k
96
$80k-100k
108
$100k-125k
118
$125k +
141
No College
77
College
99
Adv. Degree
131

Understand Equaline Consumer Behavior

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Equaline Basket Affinity & Size

brand
basket affinity
Fresh Express 11.3x
Yoplait Light 7.3x
Snyders Of Hanover 5.9x
Skippy 5.7x
basket size
index
Urgent Need (1-2 Items)
27
Express Lane (3-10 Items)
74
Fill Up (11-20 Items)
140
Pantry Stocking (21+ Items)
316

Where is Equaline Purchased?

channels
index
Drug
451
Food
207
Gas & Convenience
0
Mass
0
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Express 1.8x
Jennie-O 1.6x
Skippy 1.6x
Nabisco Triscuit 1.5x

How Did They Pay?

method
index
Cash
422
Credit
25
Debit
17
Food Stamps
38

When is Equaline Purchased?

day of week
Sun
16.8%
Mon
15.0%
Tue
13.5%
Wed
13.5%
Thu
11.8%
Fri
13.3%
Sat
16.1%
time of day
Morning
16.3%
Noon
15.4%
Afternoon
32.1%
Evening
29.1%
Late
7.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Equaline consumers purchase?

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Why do Equaline consumers try new brands?

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Where do Equaline consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Equaline Target Market

Arrow and target

Who actually buys Equaline? Do these consumers match the intended target market of Equaline?

Thought bubble

What motivates the target market to purchase Equaline?

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What other target market should Equaline look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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