Equaline Consumer Insights

Who buys Equaline?

A Equaline consumer is generally very high income, Caucasian, and older age. Equaline consumers are more likely to purchase Equaline during larger pantry stocking trips. Brands such as Fresh Express, Yoplait Light, and Snyders Of Hanover also tend to be purchased in the same trip. See sample consumer insights data below.

Equaline Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.99
% of Basket $ (median)
8.8%
Total Basket $ (median)
$45.40

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Equaline Consumer Demographics

demographic
index
Female
98
Male
124
<24
103
25-34
89
35-44
94
45-54
114
55-64
129
65+
115
African American
43
Asian
69
Caucasian
112
Hispanic
53
demographic
index
Has Kids
95
No Kids
111
- $20k
94
$20k-40k
80
$40k-60k
82
$60k-80k
96
$80k-100k
108
$100k-125k
118
$125k +
141
No College
77
College
99
Adv. Degree
131

Understand Equaline Consumer Behavior

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Equaline Basket Affinity & Size

brand
basket affinity
Fresh Express 11.3x
Yoplait Light 7.3x
Snyders Of Hanover 5.9x
Skippy 5.7x
basket size
index
Urgent Need (1-2 Items)
27
Express Lane (3-10 Items)
74
Fill Up (11-20 Items)
140
Pantry Stocking (21+ Items)
316

Where is Equaline Purchased?

channels
index
Drug
451
Food
207
Gas & Convenience
0
Mass
0
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Express 1.8x
Jennie-O 1.6x
Skippy 1.6x
Nabisco Triscuit 1.5x

How Did They Pay?

method
index
Cash
422
Credit
25
Debit
17
Food Stamps
38

When is Equaline Purchased?

day of week
Sun
16.8%
Mon
15.0%
Tue
13.5%
Wed
13.5%
Thu
11.8%
Fri
13.3%
Sat
16.1%
time of day
Morning
16.3%
Noon
15.4%
Afternoon
32.1%
Evening
29.1%
Late
7.1%

Get More Equaline Data

Contact us for the latest Equaline consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Equaline consumers switch to?

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Why do consumers stop buying Equaline products?

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Which retailers do Equaline shoppers prefer to shop at?

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What motivates consumers to try Equaline products?

Research the Equaline Target Market

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Who actually buys Equaline? Do these consumers match the intended target market of Equaline?

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What motivates the target market to buy Equaline?

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What other target market should Equaline look at?

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Which other brands have a similar target market?

About Our Equaline Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.