Equaline Consumer Insights

Who buys Equaline?

A Equaline consumer is generally very high income, Caucasian, and older age. Equaline consumers are more likely to purchase Equaline during larger pantry stocking trips. Brands such as Fresh Express, Yoplait Light, and Snyders Of Hanover also tend to be purchased in the same trip. See sample consumer insights data below.

Equaline Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.99
% of Basket $ (median)
8.8%
Total Basket $ (median)
$45.40

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Equaline Consumer Demographics

demographic
index
Female
98
Male
124
<24
103
25-34
89
35-44
94
45-54
114
55-64
129
65+
115
African American
43
Asian
69
Caucasian
112
Hispanic
53
demographic
index
Has Kids
95
No Kids
111
- $20k
94
$20k-40k
80
$40k-60k
82
$60k-80k
96
$80k-100k
108
$100k-125k
118
$125k +
141
No College
77
College
99
Adv. Degree
131

Understand Equaline Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Equaline Basket Affinity & Size

brand
basket affinity
Fresh Express 11.3x
Yoplait Light 7.3x
Snyders Of Hanover 5.9x
Skippy 5.7x
basket size
index
Urgent Need (1-2 Items)
27
Express Lane (3-10 Items)
74
Fill Up (11-20 Items)
140
Pantry Stocking (21+ Items)
316

Where is Equaline Purchased?

channels
index
Drug
451
Food
207
Gas & Convenience
0
Mass
0
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Express 1.8x
Jennie-O 1.6x
Skippy 1.6x
Nabisco Triscuit 1.5x

How Did They Pay?

method
index
Cash
422
Credit
25
Debit
17
Food Stamps
38

When is Equaline Purchased?

day of week
Sun
16.8%
Mon
15.0%
Tue
13.5%
Wed
13.5%
Thu
11.8%
Fri
13.3%
Sat
16.1%
time of day
Morning
16.3%
Noon
15.4%
Afternoon
32.1%
Evening
29.1%
Late
7.1%

About Our Equaline Consumer Insights

How do we know who buys Equaline? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Equaline consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.