Era Consumer Insights

Who buys Era?

A Era consumer is generally median income, Caucasian, and upper middle age. Era consumers are more likely to purchase Era during larger pantry stocking trips. Brands such as Cascade, Kraft Singles, and Dawn also tend to be purchased in the same trip. See sample consumer insights data below.

Era Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$7.99
% of Basket $ (median)
12.8%
Total Basket $ (median)
$62.46

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Era Consumer Demographics

demographic
index
Female
101
Male
86
<24
81
25-34
77
35-44
92
45-54
141
55-64
116
65+
117
African American
110
Asian
34
Caucasian
110
Hispanic
74
demographic
index
Has Kids
95
No Kids
112
- $20k
93
$20k-40k
109
$40k-60k
110
$60k-80k
123
$80k-100k
110
$100k-125k
78
$125k +
53
No College
135
College
92
Adv. Degree
95

Understand Era Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Era Basket Affinity & Size

brand
basket affinity
Cascade 8.1x
Kraft Singles 6.2x
Dawn 5.4x
Gain 5.4x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
69
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
324

Where is Era Purchased?

channels
index
Beauty
5
Club
51
Dollar
541
Drug
123
Food
94
Gas & Convenience
13
Mass
98
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Maxwell House 1.8x
Diet Pepsi 1.6x
Farmers Market 1.6x
Twizzlers 1.6x

How Did They Pay?

method
index
Cash
115
Credit
110
Debit
91
Food Stamps
55

When is Era Purchased?

day of week
Sun
17.1%
Mon
12.6%
Tue
10.3%
Wed
10.2%
Thu
12.6%
Fri
16.2%
Sat
21.1%
time of day
Morning
15.0%
Noon
19.3%
Afternoon
34.5%
Evening
25.5%
Late
5.7%

About Our Era Consumer Insights

How do we know who buys Era? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Era consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.