Era Consumer Insights

Who buys Era?

A Era consumer is generally median income, Caucasian, and upper middle age. Era consumers are more likely to purchase Era during larger pantry stocking trips. Brands such as Cascade, Kraft Singles, and Dawn also tend to be purchased in the same trip. See sample consumer insights data below.

Era Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$7.99
% of Basket $ (median)
12.8%
Total Basket $ (median)
$62.46

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Era Consumer Demographics

demographic
index
Female
101
Male
86
<24
81
25-34
77
35-44
92
45-54
141
55-64
116
65+
117
African American
110
Asian
34
Caucasian
110
Hispanic
74
demographic
index
Has Kids
95
No Kids
112
- $20k
93
$20k-40k
109
$40k-60k
110
$60k-80k
123
$80k-100k
110
$100k-125k
78
$125k +
53
No College
135
College
92
Adv. Degree
95

Understand Era Consumer Behavior

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Era Basket Affinity & Size

brand
basket affinity
Cascade 8.1x
Kraft Singles 6.2x
Dawn 5.4x
Gain 5.4x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
69
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
324

Where is Era Purchased?

channels
index
Beauty
5
Club
51
Dollar
541
Drug
123
Food
94
Gas & Convenience
13
Mass
98
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Maxwell House 1.8x
Diet Pepsi 1.6x
Farmers Market 1.6x
Twizzlers 1.6x

How Did They Pay?

method
index
Cash
115
Credit
110
Debit
91
Food Stamps
55

When is Era Purchased?

day of week
Sun
17.1%
Mon
12.6%
Tue
10.3%
Wed
10.2%
Thu
12.6%
Fri
16.2%
Sat
21.1%
time of day
Morning
15.0%
Noon
19.3%
Afternoon
34.5%
Evening
25.5%
Late
5.7%

Get More Era Data

Better understand Era consumers with the latest demographic and purchase data.

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Find Answers to Questions

One arrow going a different direction

Which brands do Era consumers switch to?

Stop sign

Why do consumers stop buying Era products?

Store front

Which retailers do Era shoppers prefer to shop at?

Sale sign

What motivates consumers to try Era products?

Research the Era Target Market

Arrow and target

Who actually buys Era? Do these consumers match the intended target market of Era?

Thought bubble

What motivates the target market to buy Era?

Magnifying glass

What other target market should Era look at?

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Which other brands have a similar target market?

About Our Era Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.