Era Consumer Insights

Who buys Era? A Era consumer is generally median income, Caucasian, and upper middle age. Era consumers are more likely to purchase Era during larger pantry stocking trips. Brands such as Cascade, Kraft Singles, and Dawn also tend to be purchased in the same trip. Sample consumer insights data below.

Era Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.99
% of Basket $ (median)
12.8%
Total Basket $ (median)
$62.46

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Era Consumer Demographics

demographic
index
Female
101
Male
86
<24
81
25-34
77
35-44
92
45-54
141
55-64
116
65+
117
African American
110
Asian
34
Caucasian
110
Hispanic
74
demographic
index
Has Kids
95
No Kids
112
- $20k
93
$20k-40k
109
$40k-60k
110
$60k-80k
123
$80k-100k
110
$100k-125k
78
$125k +
53
No College
135
College
92
Adv. Degree
95

Understand Era Consumer Behavior

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Era Basket Affinity & Size

brand
basket affinity
Cascade 8.1x
Kraft Singles 6.2x
Dawn 5.4x
Gain 5.4x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
69
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
324

Where is Era Purchased?

channels
index
Beauty
5
Club
51
Dollar
541
Drug
123
Food
94
Gas & Convenience
13
Mass
98
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Maxwell House 1.8x
Diet Pepsi 1.6x
Farmers Market 1.6x
Twizzlers 1.6x

How Did They Pay?

method
index
Cash
115
Credit
110
Debit
91
Food Stamps
55

When is Era Purchased?

day of week
Sun
17.1%
Mon
12.6%
Tue
10.3%
Wed
10.2%
Thu
12.6%
Fri
16.2%
Sat
21.1%
time of day
Morning
15.0%
Noon
19.3%
Afternoon
34.5%
Evening
25.5%
Late
5.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Era consumers purchase?

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Why do Era consumers try new brands?

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Where do Era consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Era Target Market

Arrow and target

Who actually buys Era? Do these consumers match the intended target market of Era?

Thought bubble

What motivates the target market to purchase Era?

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What other target market should Era look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us