Essie Consumer Insights

Who buys Essie?

A Essie consumer is generally very high income, Asian, and adolescent age. Essie consumers are more likely to purchase Essie during larger pantry stocking trips. Brands such as Neutrogena, CoverGirl, and Archer Farms also tend to be purchased in the same trip. See sample consumer insights data below.

Essie Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$8.50
% of Basket $ (median)
21.8%
Total Basket $ (median)
$38.96

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Essie Consumer Demographics

demographic
index
Female
104
Male
61
<24
198
25-34
116
35-44
94
45-54
92
55-64
68
65+
74
African American
86
Asian
119
Caucasian
99
Hispanic
98
demographic
index
Has Kids
91
No Kids
120
- $20k
95
$20k-40k
84
$40k-60k
77
$60k-80k
92
$80k-100k
97
$100k-125k
111
$125k +
168
No College
50
College
107
Adv. Degree
127

Understand Essie Consumer Behavior

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Essie Basket Affinity & Size

brand
basket affinity
Neutrogena 15.0x
CoverGirl 14.8x
Archer Farms 14.0x
Secret 10.0x
basket size
index
Urgent Need (1-2 Items)
45
Express Lane (3-10 Items)
112
Fill Up (11-20 Items)
132
Pantry Stocking (21+ Items)
155

Where is Essie Purchased?

channels
index
Beauty
2548
Club
0
Drug
598
Food
15
Gas & Convenience
0
Mass
110
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.6x
Archer Farms 1.5x
Neutrogena 1.5x
Eggland's Best 1.4x

How Did They Pay?

method
index
Cash
102
Credit
109
Debit
102
Food Stamps
12

When is Essie Purchased?

day of week
Sun
14.8%
Mon
12.4%
Tue
12.5%
Wed
12.5%
Thu
12.3%
Fri
17.5%
Sat
18.1%
time of day
Morning
13.9%
Noon
15.5%
Afternoon
36.5%
Evening
27.5%
Late
6.6%

Get More Essie Data

Contact us for the latest Essie consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Essie consumers switch to?

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Why do consumers stop buying Essie products?

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Which retailers do Essie shoppers prefer to shop at?

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What motivates consumers to try Essie products?

Research the Essie Target Market

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Who actually buys Essie? Do these consumers match the intended target market of Essie?

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What motivates the target market to purchase Essie?

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What other target market should Essie look at?

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Which other brands have a similar target market?

About Our Essie Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.