Estancia Consumer Insights

Who buys Estancia?

A Estancia consumer is generally very high income, Asian, and older age. Estancia consumers are more likely to purchase Estancia during larger pantry stocking trips. Brands such as Oroweat, Horizon Organic, and Bertolli also tend to be purchased in the same trip. See sample consumer insights data below.

Estancia Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$10.99
% of Basket $ (median)
15.7%
Total Basket $ (median)
$70.02

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Estancia Consumer Demographics

demographic
index
Female
98
Male
122
<24
53
25-34
38
35-44
110
45-54
130
55-64
191
65+
114
African American
30
Asian
133
Caucasian
104
Hispanic
85
demographic
index
Has Kids
89
No Kids
125
- $20k
23
$20k-40k
45
$40k-60k
48
$60k-80k
74
$80k-100k
108
$100k-125k
137
$125k +
303
No College
33
College
109
Adv. Degree
133

Understand Estancia Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Estancia Basket Affinity & Size

brand
basket affinity
Oroweat 13.7x
Horizon Organic 11.2x
Bertolli 9.8x
Lean Cuisine 8.1x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
73
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
298

Where is Estancia Purchased?

channels
index
Club
129
Drug
59
Food
171
Gas & Convenience
27
Mass
54
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.3x
Horizon Organic 2.0x
Nabisco Triscuit 1.9x
Bud Light 1.9x

How Did They Pay?

method
index
Cash
94
Credit
142
Debit
79
Food Stamps
5

When is Estancia Purchased?

day of week
Sun
13.1%
Mon
11.1%
Tue
11.0%
Wed
14.2%
Thu
15.4%
Fri
16.9%
Sat
18.3%
time of day
Morning
12.3%
Noon
16.3%
Afternoon
38.5%
Evening
29.4%
Late
3.4%

About Our Estancia Consumer Insights

How do we know who buys Estancia? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Estancia consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.