Estancia Consumer Insights

Who buys Estancia? A Estancia consumer is generally very high income, Asian, and older age. Estancia consumers are more likely to purchase Estancia during larger pantry stocking trips. Brands such as Oroweat, Horizon Organic, and Bertolli also tend to be purchased in the same trip. Sample consumer insights data below.

Estancia Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$10.99
% of Basket $ (median)
15.7%
Total Basket $ (median)
$70.02

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Estancia Consumer Demographics

demographic
index
Female
98
Male
122
<24
53
25-34
38
35-44
110
45-54
130
55-64
191
65+
114
African American
30
Asian
133
Caucasian
104
Hispanic
85
demographic
index
Has Kids
89
No Kids
125
- $20k
23
$20k-40k
45
$40k-60k
48
$60k-80k
74
$80k-100k
108
$100k-125k
137
$125k +
303
No College
33
College
109
Adv. Degree
133

Understand Estancia Consumer Behavior

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Estancia Basket Affinity & Size

brand
basket affinity
Oroweat 13.7x
Horizon Organic 11.2x
Bertolli 9.8x
Lean Cuisine 8.1x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
73
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
298

Where is Estancia Purchased?

channels
index
Club
129
Drug
59
Food
171
Gas & Convenience
27
Mass
54
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.3x
Horizon Organic 2.0x
Nabisco Triscuit 1.9x
Bud Light 1.9x

How Did They Pay?

method
index
Cash
94
Credit
142
Debit
79
Food Stamps
5

When is Estancia Purchased?

day of week
Sun
13.1%
Mon
11.1%
Tue
11.0%
Wed
14.2%
Thu
15.4%
Fri
16.9%
Sat
18.3%
time of day
Morning
12.3%
Noon
16.3%
Afternoon
38.5%
Evening
29.4%
Late
3.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Estancia consumers purchase?

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Why do Estancia consumers try new brands?

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Where do Estancia consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Estancia Target Market

Arrow and target

Who actually buys Estancia? Do these consumers match the intended target market of Estancia?

Thought bubble

What motivates the target market to purchase Estancia?

magnifying glass

What other target market should Estancia look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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