Estee Lauder Consumer Insights

Who buys Estee Lauder?

A Estee Lauder consumer is generally very high income, Asian, and senior age. Estee Lauder consumers are more likely to purchase Estee Lauder during larger pantry stocking trips. Brands such as Libby's, Sunny Meadow, and Hunt's Snack Pack also tend to be purchased in the same trip. See sample consumer insights data below.

Estee Lauder Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.97
% of Basket $ (median)
4.4%
Total Basket $ (median)
$44.33

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Estee Lauder Consumer Demographics

demographic
index
Female
99
Male
105
<24
94
25-34
89
35-44
102
45-54
92
55-64
99
65+
254
African American
79
Asian
358
Caucasian
69
Hispanic
131
demographic
index
Has Kids
88
No Kids
128
- $20k
81
$20k-40k
82
$40k-60k
105
$60k-80k
96
$80k-100k
97
$100k-125k
112
$125k +
126
No College
80
College
106
Adv. Degree
94

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Estee Lauder Basket Affinity & Size

brand
basket affinity
Libby's 8.2x
Sunny Meadow 7.4x
Hunt's Snack Pack 7.2x
Vlasic 6.9x
basket size
index
Urgent Need (1-2 Items)
51
Express Lane (3-10 Items)
56
Fill Up (11-20 Items)
111
Pantry Stocking (21+ Items)
355

Where is Estee Lauder Purchased?

channels
index
Beauty
6348
Club
52
Dollar
20
Drug
14
Food
33
Gas & Convenience
561
Mass
135
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.7x
Marlboro 1.7x
Hawaiian Punch 1.6x
Totino's Party Pizza 1.6x

How Did They Pay?

method
index
Cash
70
Credit
190
Debit
32
Food Stamps
33

When is Estee Lauder Purchased?

day of week
Sun
15.8%
Mon
12.1%
Tue
11.8%
Wed
9.9%
Thu
11.1%
Fri
18.2%
Sat
21.1%
time of day
Morning
10.4%
Noon
22.8%
Afternoon
41.7%
Evening
20.9%
Late
4.1%

Get More Estee Lauder Data

Contact us for the latest Estee Lauder consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Estee Lauder consumers switch to?

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Why do consumers stop buying Estee Lauder products?

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Which retailers do Estee Lauder shoppers prefer to shop at?

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What motivates consumers to try Estee Lauder products?

Research the Estee Lauder Target Market

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Who actually buys Estee Lauder? Do these consumers match the intended target market of Estee Lauder?

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What motivates the target market to buy Estee Lauder?

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What other target market should Estee Lauder look at?

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Which other brands have a similar target market?

About Our Estee Lauder Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.